Alkaline88® Will Be Sold in Army & Air Force Exchange Service Locations Around the World
June 13 2022 - 9:15AM
Business Wire
Alkaline88 Will Be Available Globally to
Millions of Active-Duty Military and Veterans
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, is pleased to announce
that they will now be selling their Alkaline88® products in Army
& Air Force Exchange Service (the “Exchange” or “AAFES”)
locations around the world.
“Alkaline88® is proud to offer our Deliciously Smooth™ water to
our military through the Army & Air Force Exchange Service,”
said Frank Lazaran, President and CEO of The Alkaline Water
Company. “Through The Exchange, millions of members of the armed
forces and their families will be able to able to purchase
Alkaline88 on bases around the world. We’ve been working for a long
time to make this happen. Thanks to the hard work of our sales team
and our advisory board member, Shaquille O’Neal, we finally made it
happen. Shaq grew up an army kid and was very clear since the
beginning of our partnership that he wanted our water in the
Exchange. His support in securing the AAFES account is a testament
to what an amazing business partner he is for this company.”
The Exchange is the Department of Defense’s largest retailer and
the 54th largest retailer in the U.S. One hundred percent of their
earnings support the military community. They serve an eligible
customer base of over 33 million people from 4,900 facilities
across 30 countries. They have more than 700 locations in the
United States where Alkaline88 products will be available and will
also ship the product overseas.
“Growing up, I was an AAFES kid, and I love what they’re about.
AAFES helps military families and supports military quality-of-life
programs, so I was excited about the prospect of Alkaline88 and
AAFES coming together,” said O’Neal. “We really appreciate our
servicemen and women and our veterans, and I’m glad they’ll have
Alkaline88 to pick up at their local Exchange.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH alkaline drinking water with trace minerals and electrolytes and
boasts our trademarked “Clean Beverage” label. In 2021, The
Alkaline Water Company was pleased to welcome Shaquille O’Neal to
its board of advisors and to serve as the celebrity brand
ambassador for Alkaline88®.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
About AAFES:
Since 1895, the Army & Air Force Exchange Service (Exchange)
has gone where Soldiers, Airmen, Guardians and their families go to
improve the quality of their lives by providing valued goods and
services at exclusive military pricing. The Exchange is the
54th-largest retailer in the United States. 100% of Exchange
earnings support military communities. In the last 10 years, your
Exchange benefit has provided $3.4 billion in earnings for critical
military Quality-of-Life programs. The Exchange is a
non-appropriated fund entity of the Department of Defense and is
directed by a Board of Directors. The Exchange is a 50th
Anniversary Vietnam War Commemorative Partner, planning and
conducting events and activities that recognize the service, valor
and sacrifice of Vietnam Veterans and their families in conjunction
with the United States of America Vietnam War Commemoration. To
find out more about the Exchange history and mission or to view
recent press releases please visit our website at
http://www.shopmyexchange.com or follow us on Twitter at
https://twitter.com/ExchangePAO.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, the
statement that millions of members of the armed forces and their
families will be able to able to purchase Alkaline88 on bases
around the world.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220613005086/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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