ALDN Aladdin Knowledge Systems Ltd (MM)

2d3 Uses Aladdin's HASP Trialware Toolkit for Software Protection and Software Distribution Visual Media Software Provider Enhances Impact of Product Launch By Simplifying Software Distribution Without Compromising Security CHICAGO, Sept. 9 /PRNewswire-FirstCall/ -- Aladdin Knowledge Systems, Ltd. (NASDAQ:ALDN) today announced that 2d3, the leading UK developer of professional 3D camera tracking software for the visual media industry, chose the Aladdin HASP Trialware Toolkit (formerly called 'Privilege Trialware Toolkit') to reduce the cost and time of delivering its products. Using the HASP Trialware Toolkit to distribute its new boujou bullet software, 2d3 is able to provide customers with time-limited software that can be securely downloaded from the Company's website and used immediately. This is followed up with the delivery of Aladdin's HASP dongle-based security hardware for enhanced ongoing protection of the software. (Logo: http://www.newscom.com/cgi-bin/prnh/20040416/CGALADDINLOGO ) 2d3's advanced software solutions for the visual media industry are used by TV, video and film post-production companies to complete complex image manipulation tasks. Its unique boujou product is an Emmy Award-winning camera tracking application that enables users to automate the complex task of integrating CGI footage with real life images in a process known as matchmoving. "We need to protect the software products that are our core business assets," said Ed Bolton, boujou bullet Product Manager at 2d3. "Immediate software delivery is a major benefit to our customers because it helps them fulfill their own contracts. This capability has enabled us to secure a number of new users and extend our penetration into the existing customer base without compromising the security of our software. The Aladdin solution has enabled us to launch boujou bullet with maximum impact." 2d3's software products benefit from the strong authentication provided by Aladdin's HASP hardware-based licensing and protection system. In the past, this meant that customers had to wait for the postal delivery of the hardware "dongles" before they could use the software. Before launching its new boujou bullet software, 2d3 identified the need for a new distribution model that would enable customers to deploy the new software in a hurry or add seats to an existing installation to meet rapidly closing deadlines. Ed Bolton recognized the benefits of a joint hardware and software-based security solution at the same time that Aladdin was introducing its HASP Trialware Toolkit. This allows vendors to generate try-and-die versions of their software products quickly and affordably as part of the unparalleled software licensing, marketing and distribution capabilities offered by HASP SL. "Try-and-die licenses simplify secure software distribution for customers like 2d3. As there is no limit to the number of machines on which they can be installed and run, this 'super distribution' model enables developers to easily extend the reach of their software without worrying about the security implications," said Avi Barir, vice president of software digital rights management at Aladdin Knowledge Systems. "Our 'Protect Once, Deliver Many(TM)' model comes alive with this Toolkit and clearly demonstrates our commitment to increasing the ease in implementation for all software publishers." With the use of the HASP Trialware Toolkit, 2d3 added new customers who have been able to download and use the software for the first time. In addition, a number of existing customers have been able to add new licenses quickly to help them compete for and fulfill new contracts. About 2d3 2d3 Limited is a wholly-owned subsidiary of OMG plc together with Vicon Motion Systems, developers of the world's most advanced motion capture systems, and winner in 2001 of a second Queen's Award for International Trade. OMG plc is listed on the London Stock Exchange. OMG provides solutions in three dimensions derived from film, video, and digital moving images, for the manufacturing and entertainment industries, medicine, and research. Further information is available from: http://www.2d3.com/ http://www.omg3d.com/ http://www.vicon.com/ About Aladdin Knowledge Systems Aladdin (NASDAQ:ALDN) is a leader in digital security, providing solutions for software digital rights management and Internet security since 1985. Serving more than 30,000 customers worldwide, Aladdin products include: the USB-based eToken(TM) device for strong user authentication and e-commerce security; the eSafe(R) line of integrated content security solutions that protect networks against malicious, inappropriate and nonproductive Internet- borne content; and the HASP(R) family of hardware- and software-based products that flexibly protect, license and distribute software and intellectual property. Visit the Aladdin Web site at http://www.ealaddin.com/ . 2d3 is a trademark of Vicon Motion Systems Ltd. boujou and Gold Tracks are trademarks of 2d3 Limited. All other trademarks are the property of their respective owners. http://www.newscom.com/cgi-bin/prnh/20040416/CGALADDINLOGO http://photoarchive.ap.org/ DATASOURCE: Aladdin Knowledge Systems, Ltd. CONTACT: Press, Matthew Zintel of Zintel Public Relations, +1-310-574-8888, ; Investors, Mark Jones of Global Consulting Group, +1-646-284-9414, Web site: http://www.2d3.com/ http://www.omg3d.com/ http://www.vicon.com/ http://www.ealaddin.com/

Copyright