Marie Brizard Wine & Spirits to partner with the Sazerac Company in the USA
October 02 2019 - 11:45AM
Marie Brizard Wine & Spirits to partner with the Sazerac
Company in the USA
MBWS to partner with the Sazerac Company
in the USA
Paris, Miami, October 2, 2019: Marie Brizard
Wine & Spirits (« MBWS »), and the Sazerac
Company/375 Park Avenue Spirits (« Sazerac »), announced
that they have signed a strategic partnership for the distribution
of MBWS brands in the US.
In line with its commitment to review its
activities as regards their strategic interest and ability to
generate long‑term value for the Group, Marie Brizard Wine &
Spirits has been assessing its international footprint. In this
respect, MBWS has concluded that its level of sales was
structurally insufficient to address successfully the US market,
which has become increasingly challenging due to continued
concentration at wholesale and retail levels.
The group has been actively looking for a
partner with the size, network and culture to deliver the scale of
distribution coverage required for the Marie Brizard Wine and
Spirits brands. On that basis, the Sazerac Company and 375 Park
Avenue Spirits has been an obvious choice as the two groups have
already collaborated for the distribution of the Sazerac Company’s
main brands in France and Brazil. This partnership is in line with
Marie Brizard Wine & Spirits 2022 strategy to return to
profitable growth.
“We look forward to partnering with the Sazerac
Company and 375 Park Avenue Spirits, making our brands even
stronger in the USA. Aligning with such a strong player which
shares a similar business philosophy and complementary portfolio of
brands will dramatically increase our development in this market.”
said Andrew Highcock, Chief Executive Officer of Marie Brizard Wine
& Spirits.
“We are thrilled to welcome the Marie Brizard
portfolio to the 375 Park Avenue Spirits family and our growing
range of revered brands, “said Jason Schladenhauffen, President and
CEO of 375 Park Avenue Spirits and VP of Strategic Partnerships at
the Sazerac Company. “It’s not often you’re able to add a top-30
global brand within its category to your portfolio, so we’re
honored to have this opportunity to take Sobieski and the entire
portfolio to new heights in the U.S. market.”
Jason Schladenhauffen further added, “Marie
Brizard Wine & Spirits offers a number of award-winning spirits
that will also be part of the agreement, including Marie Brizard’s
cordial line, Krupnik honey liqueur and Gautier cognac.
“These brands will add further muscle to our portfolio as we look
to provide our customers with a portfolio solution for their
beverage programs.”
This partnership will be effective on January 1,
2020 when the distribution of Marie Brizard Wine & Spirits’
brands will be transferred to Sazerac and 375 Park Avenue Spirits.
From this date MBWS Americas will focus its efforts on the other
countries of the Americas Cluster.
About Marie Brizard Wine & Spirits
Marie Brizard Wine & Spirits produces and
sells a range of wine and spirits across four geographic clusters:
Western Europe, Middle East & Africa, Central and Eastern
Europe, the Americas, and Asia-Pacific. MBWS has distinguished
itself for its know-how, the range of its brands, and a long
tradition and history of innovation. From the inception of Maison
Marie Brizard in Bordeaux, France in 1755, to the launch of Fruits
and Wine in 2010, MBWS has successfully developed and adapted its
brands to make them contemporary while respecting their origins.
MBWS is committed to providing value by offering its customers
bold, trustworthy, flavorful and experiential brands. The company
has a broad portfolio of leading brands in their respective market
segments, most notably William Peel scotch whisky, Sobieski vodka,
Krupnik vodka, Fruits and Wine flavored wine, Marie Brizard
liqueurs and Cognac Gautier. MBWS is listed on the regulated market
of Euronext Paris, Compartment B (ISIN code FR0000060873, ticker
MBWS) and is included in the EnterNext© PEA-PME 150 index, among
others.
About Sazerac
Belonging to an American family, Sazerac is one
of the oldest private distillers operating in Louisiana, Kentucky,
Indiana, Virginia, Tennessee, Maine, New Hampshire, California and
elsewhere in the world in the United Kingdom, Ireland, France,
India, Australia and here in Canada. For more information on
Sazerac, please visit www.sazerac.com.
About 375 Park Avenue Spirits
375 Park Avenue Spirits specializes in superior
brands from around the world that drive innovation within their
category. It was founded in 1981 as Luctor International, LLC and
in early 2015, became an independent subsidiary yet fully
integrated sales company inside the Sazerac Company.
The 375 Park Avenue Spirits portfolio spans the
premium- to luxury-spirit categories and includes numerous
expressions from leading international producers. By aligning with
brands that embrace the values and vision of 375 Park Avenue
Spirits, the company has created an environment of growth for
supplier partners in the domestic market.
Contacts
Marie Brizard Wine & SpiritsImage SeptSimon
Zaks - Claire Doligez szaks@image7.fr, cdoligez@image7.frPhone: +33
(0)1 53 70 74 70 |
375 Park Avenue SpiritsHeather GaynorPR Manager,
Luxury and Import BrandsSazerac CompanyO: 502-783-5691M:
502-209-0482 |
- PR- Partnership with Sazerac_VF
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