low level, the operating systems, the chips, the programming languagesthose are all the same across markets. What was different was the apps, right? You had a different app for streaming
videos versus an app for running an electronic medical record system, right?
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And so, we look at that, and were like, there should be horizontal platforms. Just like there are in software, there should be horizontal platforms in
biotech. But there arent, right? If you look at how the industry is structured today, its all vertical, right? Pfizer is a basket of drugs. Bayer. Monsanto is a basket of different ag products, right? It is all vertical, and all the
technologies are verticalized. And so, that seems like just a mistake. In other words, that can be fixed over time by technology investment. And so, weve sort of pushed on that for the last 12 years to say, you can build a horizontal platform.
And then the question is, what should be the business model? Well, we went back and looked at tech, right? Theyre the ones that built the AWSs and the Windows operating systems and the app stores of the world, these horizontal platforms.
How did they charge?
And so, if you look, if you build what were building, which is developer tools, well, thats what Apple did, right? They
said, Listen, heres a bunch of SDK software development kits for programming your apps on the iPhone. Heres distribution through the app store and so on. Heres a whole ecosystem that allows you to cheaply and efficiently
launch apps. And in exchange for that, Apples gonna take 30% cut on the app. And people say, That sounds great, the app developers, right? And thats essentially] what were adopting for our platform as well.
Were saying, Listen, were gonna make it easier and cheaper, and we can talk about the technology, for you to program a cell, to launch that next Impossible burger, or cannabis product, or new drug. And in exchange, Ginkgo will take
a royalty, or in lieu of a royalty, well take equity in the company thats developing the product.
Thats a new business model, and
so, its just gonna take a little bit of time, I think, for folks on the biotech side to understand it. But frankly, a lot of the investors and people coming into the company, they are from the tech side, because it is a pretty normal tech
business model from the tech side of things.
ALEX CUTLER: Well, and thats a really great explanation. I think the thing that was so exciting for me
to learn is, yes, here you have this platform. But it gives other peopleits like an incubator for startups and other biotech companies to be able to thrive and develop solutions to big problems. Can you guys go into kind of the economics
of biology, why its so expensive, and why people should come to Ginkgo and develop on your platform to solve some of these problems?
JASON KELLY:
Yeah, sure. Anna Marie, do you wanna talk a little bit about it?
ANNA MARIE WAGNER: Yeah, sure. I think those two core elements in the business model
that Jason mentioned, the piece that is the big barrier for folks right now is that upfront costs, it is just really hard and slow and expensive to engineer a cell. And so, our goal is to bring that as low as we possibly can by driving scale
economics in our foundry, and utilizing all this code base, these CDKs and all that that Jason mentioned to shorten programs, increase the probability of success, reduce the cost. Because thats not the part of the business where were
excited to squeeze all the juice out of the orange, right?