ams Invests in New Imaging Center of Excellence in Rochester, NY to Boost Sensor-enabled Consumer Imaging Expertise
March 02 2021 - 11:30AM
Dow Jones News
ams (SIX: AMS), a leading worldwide supplier of high-performance
sensor solutions, is establishing an imaging center of excellence
producing state-of-the-art consumer image sensors and product
validation to support key US customers from the Riverwood Tech
Campus in Rochester, New York, USA. The new research and
development and design center will continue the tradition of
world-class consumer imaging innovation into the sensor-enabled
era.
A concentration of photonics expertise in research and
development in the Rochester area means that there is world-class
talent base to create a state-of-the-art center of excellence for
optical imaging. ams is keen to expand its engineering capacity,
drawing upon the company's excellent global position in consumer
imaging and sensing in the smartphone market and the regional
heritage and ecosystem in the fields of imaging and photonics.
"Rochester is the perfect choice for ams to expand its research
and development in the transformative fields of consumer imaging
and photonics, to create design innovations that make an impact on
our world. We look forward to collaborating with institutions such
as the NYS American Institute for Manufacturing for Integrated
Photonics, and renowned local universities and institutes," said
David Sackett, Senior Director Research and Development, Consumer
Image Sensors at ams and the site manager.
The Rochester location is in the renovated Riverwood Tech Campus
near the Genesee River which is modern, attractive, and ideal for
creativity and collaboration with customers and partners.
Driving innovation in new optical technologies through
significant R&D investments
ams' leading position in optical sensing is built on its broad
portfolio for 3D sensing including VCSEL (Vertical Cavity
Surface-Emitting Laser) illumination, high quality display
management including behind-OLED (BOLED) sensing, micro-scale
proximity sensing, spectral and bio-sensing, and other optical
applications. Continuous significant R&D investments allow ams
to drive innovation in new optical and optical/sensor module
technologies.
Going forward ams expects sophisticated camera enhancing
technologies to offer attractive adoption opportunities as
camera-related features will drive key value propositions for
smartphone users. This includes areas such as automatic white
balancing (AWB), laser-detect autofocus (LDAF) / 1D ToF, wide-range
flicker detection and AR-oriented camera support functions. As an
example, ams' innovative AWB solution uses accurate spectral
sensing analysis to open a new way of boosting picture quality and
natural color expression and is seeing additional market
traction.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20210302005614/en/
CONTACT: Amy Flécher
Vice President Marketing Communications
press@ams.com
https://ams.com
SOURCE: ams
Copyright Business Wire 2021
(END) Dow Jones Newswires
March 02, 2021 11:15 ET (16:15 GMT)