The Burger King® Brand Shows That Mold Can Be a Beautiful Thing
February 19 2020 - 7:02AM
Business Wire
The Burger King® brand showcases a Whopper®
sandwich growing mold to demonstrate the beauty of no artificial
preservatives.
The Burger King® brand has pulled a surprising, global,
integrated advertising campaign showing its iconic Whopper®
sandwich covered in mold. Yes, you read it right. A Whopper®
sandwich covered in mold. Instead of featuring its product with the
classic, flawless, and often perfect photographic style commonly
used to showcase fast food products, the Burger King® brand let its
most iconic product rot to make a powerful statement: The brand has
achieved a milestone by removing artificial
preservatives from the Whopper® sandwich, in most European
countries and select markets in the United States*.
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the full release here:
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THE BURGER KING® BRAND SHOWS THAT MOLD
CAN BE A BEAUTIFUL THING (Photo: Business Wire)
Additionally, the brand has removed colors
and flavors from artificial sources from all core menu
sandwiches and sides in those European countries and across the
United States.
“The Burger King® brand is currently rolling out the Whopper®
sandwich with no preservatives, colors, or
flavors from artificial sources in the U.S. The product is
already available in more than 400 restaurants in the country and
will reach all restaurants throughout the year.” - Christopher
Finazzo, President Americas, Burger King® Corporation.
From the bun to the freshly sliced onions, tomatoes and lettuce,
and the 100% beef patty - the striking images show the real mold
that grows on every piece of the iconic burger. The ads make a
reference to the number of days that have passed since the sandwich
was prepared, and a line reads, “The beauty of no artificial
preservatives.”
“At Burger King® restaurants, we believe that real food tastes
better. That’s why we are working hard to remove preservatives,
colors and flavors from artificial sources from the food we serve
in all countries around the world,” said Fernando Machado,
Restaurant Brands International Global Chief Marketing Officer.
*The Burger King® brand is currently rolling out the Whopper®
sandwich with no preservatives, colors or flavors from artificial
sources in the U.S. The product is already available in more than
400 restaurants in the U.S. and will reach all restaurants by the
end of the year. In the U.S., more than 90% of all food ingredients
at Burger King® restaurants are free from colors, flavors, and
preservatives from artificial sources. The brand also removed MSG
and high-fructose corn syrup from all food items.
About Burger King®
Founded in 1954, the Burger King® brand is the second largest
fast food hamburger chain in the world. The original HOME OF THE
Whopper®, the Burger King® system operates more than 15,000
locations in approximately 100 countries and U.S. territories.
Almost 100 percent of Burger King® restaurants are owned and
operated by independent franchisees, many of them family-owned
operations that have been in business for decades. The Burger King®
brand is owned by Restaurant Brands International Inc.
(TSX,NYSE:QSR), one of the world's largest quick service restaurant
companies with more than $27 billion in system-wide sales and over
23,000 restaurants in more than 100 countries and U.S. territories.
To learn more about the Burger King® brand, please visit the
Burger King® brand website at www.bk.com or follow us on Facebook
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20200219005092/en/
Media: Adrianna Lauricella ALISON BROD MARKETING +
COMMUNICATIONS 212-230-1800 bk@alisonbrodmc.com
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