LEHI, Utah, Oct. 11, 2018 /PRNewswire/ -- Vivint Solar,
Inc. (NYSE: VSLR), a leading full-service residential solar
provider, today announced the results of its 2018 Environmental
Consumer Report, based on a nationwide survey that polled more than
3,000 Americans to explore the perceived divide between
environmentally conscious – or "green" – consumers and conventional
consumers in America. The goal of the survey was to gain insights
into how the choices, habits, and preferences of consumers who view
themselves as green differ from those who identify as more
conventional.
"It's clear from the results of our report that green consumers
come from all walks of life and that conventional consumers
actually have more in common with this group than they think," said
David Bywater, Vivint Solar CEO.
"There are plenty of preconceived notions about eco-friendly
individuals, from their lifestyles to their political persuasions,
but our study found that green habits, beliefs and behaviors appeal
to everyone."
Among the interesting findings, the research revealed that baby
boomers are the greenest generation, with two-thirds who consider
themselves environmentally conscious, while only 58 percent of
their millennial counterparts perceive themselves to be green
consumers. Millennials are also the least likely generation to cite
care for the environment as a factor in "going green" and are more
likely to make eco-conscious lifestyle choices for financial
savings and influences from family and friends.
Although many believe green consumers make significant lifestyle
changes, such as driving an electric vehicle or composting, the
reality is conventional consumers and green consumers already do
many of the same activities. In fact, the three most common green
behaviors on both sides (selected from a list of over 25
activities) are identical: recycling, using reusable bags and
saving water.
In addition, the survey reported that most Americans believe in
climate change. In fact, 83 percent of green consumers believe
climate change is real, and 30 percent of conventional consumers
believe it is real but a natural occurrence. Also, 14 percent of
conventional consumers think climate change is inevitable and can't
be stopped, while green consumers are more optimistic and nearly
twice as likely to believe climate change is caused by humans and
can be reversed.
Green consumers can also be found on both sides of the aisle
with 28 percent describing themselves as liberal and 28 percent
describing themselves as conservative. Furthermore, one quarter of
green consumers voted for President Trump in the 2016 presidential
election – the same ratio as conventional consumers.
Other noteworthy findings of the survey include:
- Green consumers don't radically change their diet –
while a quarter of conventional consumers assume green consumers
are vegan, in fact nearly 88 percent of green consumers eat
meat.
- Education contributes to being eco-conscious – green
consumers are more likely to have higher education levels than
conventional consumers, highlighting the importance of education in
driving adoption of green initiatives. 39 percent of people
identifying as environmentally conscious reported having a
four-year degree or higher compared with 27 percent of conventional
consumers.
- Money is not a key contributing factor to going green –
although 80 percent of consumers go green because they care about
the environment, nearly two-thirds of green consumers self-identify
as frugal.
The complete survey findings can be downloaded here. For more
information about Vivint Solar, visit www.vivintsolar.com.
Methodology
The survey polled over 3,000 individuals
over the age of 18 and located in the U.S. Research was generated
by Vivint Solar in partnership with Qualtrics in April 2018.
About Vivint Solar
Vivint Solar is a leading
full-service residential solar provider in the United States. With Vivint Solar,
customers can power their homes with clean, renewable energy and
typically achieve significant financial savings over time. Offering
integrated residential solar solutions for the entire customer
lifecycle, Vivint Solar designs and installs the solar energy
systems for its customers, and offers monitoring and maintenance
services. In addition to being able to purchase a solar energy
system outright, customers may benefit from Vivint Solar's
affordable, flexible financing options, power purchase agreements,
or lease agreements, where available. Vivint Solar also offers
solar plus storage systems with LG home batteries. For more
information, visit www.vivintsolar.com or follow @VivintSolar on
Twitter.
Media Contact
Helen Langan
Senior Director of Communications
385-202-6577
pr@vivintsolar.com
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SOURCE Vivint Solar