Windstream transforms and aligns brand to empower customer success in the digital era
February 14 2018 - 8:00AM
Windstream (NASDAQ:WIN), a leading provider of advanced network
communications, today unveiled new brands for its enterprise and
wholesale businesses: Windstream Enterprise and Windstream
Wholesale. The new brand strategy reflects the transformation the
organization is undertaking in response to the demands of the
business market for a more agile, innovative network and
communication service provider. The organization distinguishes
itself by leveraging the latest technology and a highly agile,
customer-centric culture that positions Windstream as a trusted
partner to its Enterprise and Wholesale customers.
“Enterprise IT is going through a tectonic shift, driven by
rapid migration to the cloud and adoption of new technologies to
address evolving customer needs,” said Joseph Harding, executive
vice president and chief marketing officer of Windstream
Enterprise and Wholesale. “This transformation directly addresses
the specific challenges facing businesses today who’ve learned that
conventional approaches can’t keep pace with the requirements of
the digital economy,” said Harding. “Our response to this is to
distinguish ourselves in our understanding of the unique needs of
our business customers and in our agility in how we respond. We
have transformed our product portfolio, our network and the
customer experience to deliver on this.”
The mission of Windstream Enterprise and Windstream Wholesale is
to help business customers to connect, transform and elevate. They
empower customers across four key IT imperatives — providing cloud
connectivity, elevating customer experience, enabling employee
collaboration, and enhancing security and compliance. To meet this
opportunity, Windstream made a significant financial investment to
upgrade the company’s network and product portfolio, including
significant advances in software-defined network capabilities and a
new Cloud Core architecture. The services of EarthLink and
Broadview Networks are now fully integrated into the cloud core
architecture and the new brand strategy.
“We are a fundamentally different company today than we were a
year ago and we will continue to evolve,” said Layne Levine,
president of Windstream Enterprise and Wholesale. “We transformed
our business model, creating a culture based on doing things
differently and driving innovation in our own company so that we
can help customers drive innovation and transformation in theirs,”
Levine added. “Our new brand identity is a manifestation of our
disruptor mindset and our commitment to helping customers find
solutions to address their most critical business challenges today
and in the future.”
To learn more about Windstream Enterprise and Windstream
Wholesale, visit our new website at windstreamenterprise.com.
Meet Windstream Enterprise at the IT/SD-WAN
ExpoWindstream Enterprise is a Diamond Sponsor of the
SD-WAN Expo held in Ft. Lauderdale, Feb. 14-16. Presentations
during the expo include President Layne Levine delivering a keynote
on Thursday, Feb. 15, at 9:30 a.m., and Joseph Harding, executive
vice president and chief marketing officer, delivering a keynote to
kick off the IT-EXPO IDEA Showcase at 4:25 p.m.
In addition, Mike Frane, vice president of product marketing,
will participate in the panel discussion, “Using SD-WAN to Create
Your Perfect Network,” at the SD-WAN Expo on Thursday, Feb. 15, at
1 p.m. Windstream Enterprise will be exhibiting in Booth
208 in the Exhibit Hall all three days of the event.
ABOUT WINDSTREAM Windstream Holdings, Inc.
(Nasdaq:WIN), a FORTUNE 500 company, is a leading provider of
advanced network communications and technology solutions for
consumers, businesses, enterprise organizations and wholesale
customers across the U.S. Windstream offers broadband,
entertainment and security services for consumers and small and
medium-sized businesses. Windstream also provides data networking,
core transport, security, unified communications and managed
services to mid-market, enterprise and wholesale customers.
Services are delivered over multiple network platforms including a
nationwide IP network, our proprietary cloud core architecture and
on a local and long-haul fiber network spanning approximately
150,000 miles. Additional information is available at
windstream.com or windstreamenterprise.com. Please visit our
newsroom at news.windstream.com or follow us on Twitter at
@Windstream or @WindstreamBiz.
Media ContactSarah C.
Davis720.529.7611Sarah.C.Davis@windstream.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/23011615-6610-4774-8aac-231c4bc42869