Zoës Kitchen Unveils New Prototype Restaurant in Raleigh, N.C.
January 15 2018 - 5:00PM
Business Wire
New Design Incorporates Enhanced Mediterranean
Cues, Open Kitchen, New Beverage Program
Zoës Kitchen (NYSE: ZOES), a fast-casual Mediterranean
restaurant group, announced the opening of its new restaurant
prototype design in Raleigh, N.C., tomorrow, January 16, 2018.
Located at 6004 Falls of Neuse Road, Suite 100, the prototype
includes a variety of new features designed to enhance guests’
dining experience, provide more convenience offerings and appeal
more broadly to dinner guests. The company held a private preview
party last week to unveil the new space.
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the full release here:
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A lit ZK tower featuring the brand’s
iconic stripes. (Photo: Business Wire)
“We are devoted to innovating around what our guests want even
before they know they want it as we continue to maintain our status
as the leader in the Mediterranean fast-casual space,” said Kevin
Miles, President and CEO, Zoës Kitchen. “As we stay ahead of
consumer demand, we’re proud to debut this next generation
prototype restaurant that will further enhance our guest
experience. This will be a great testing ground for us as we look
at rolling out new stores and remodeling existing stores in the
future, as well as for new menu and beverage items.”
The prototype unites a balance of form and function with a
modern Mediterranean feel to the space. The design and layout is
intended to engage guests’ senses with a larger view into the
kitchen, where they can watch their dishes be made and smell the
flavorful aromas that are associated with Mediterranean
cooking.
“The space has more Mediterranean cues than our current
restaurants and is designed to feel as if we’ve invited them into
our home,” Miles continued. “You’ll see an open kitchen where
guests can see their fresh Mediterranean dishes being prepared from
scratch, and lighting and seating that we believe will evoke a
warm, comfortable environment for lunch and dinner. The patio is
also a very important element because it’s more integrated into the
dining experience and really celebrated as a fun and exciting area
to enjoy your meal. From an operational perspective, there’s a new
to-go area that will allow guests to more conveniently find and
pick up their online or call-in orders and for us to stage large
catering orders. We’ve also created efficiencies in the kitchen
that we believe will improve speed of service.”
The new look and feel of the restaurant showcases distinctive
interior and exterior features, including:
Exterior:
- A variety of mixed materials using
steel, stone and tile elements.
- A lit ZK tower featuring the brand’s
iconic stripes.
- Covered patio that is integrated into
the dining experience and is conditioned with heating and cooling
systems.
- Tiled patio benches with integrated
planter boxes.
- Painted patio flooring to represent the
Mediterranean Sea.
- Exterior mural wall highlighting the 21
countries of the Mediterranean.
Interior:
- Dynamic lighting that guides guests
through the queue line with the brand’s stripes running along the
ceiling.
- Color palette that highlights calming
greens, beige and white with pops of bright color throughout, as
well as different textures in flooring, fabrics and wall
treatments.
- Spanish floor tile modeled after
encaustic tiles that have graced the floors of European and
Moroccan buildings for centuries.
- Unique high-top community tables and a
variety of interesting seating options to accommodate
different-sized groups.
- Custom artwork through the restaurant,
including signature branding messaging such as “Live Mediterranean”
that’s executed in large red channel letters on the main wall.
The new store is also the first in the company’s system to test
a new better-for-you beverage program. Zoës Kitchen Chef Antonio
Iocchi, Head of Culinary Innovation, has handcrafted the new
program featuring all natural drinks including Tangerine and
Turmeric Fresca, Fig and Vanilla Cooler, Blackberry Mint Refresher
and a new Hibiscus Karkade Tea. The prototype also has new wine on
tap, as well as beer offerings. A new made-to-order Moroccan
sangria is available as well. Additionally, Zoës will test cooler
beverages including kombucha and cold brew coffee.
Additionally, the prototype store will launch with the company’s
new baked falafel, which has been in test in select restaurants
across the country and is planned for systemwide launch late next
month. The new falafel will be available to add to salads, pitas
and bowls.
A new uniform program, which features taglines such as, “Fresh
Made Mediterranean,” “Love Life Live Zoës” and “Eat What You Love,
Love How You Feel” complete the prototype. Individuals interested
in careers with Zoës Kitchen can visit zoeskitchen.com/careers to
apply for open positions. Prior to the restaurant opening, guests
can follow the latest in Zoës news through social media, the Zoës
Life blog, or by signing up for Zoë-mail.
About Zoës Kitchen
Founded in 1995, Zoës Kitchen is a fast-casual restaurant group
serving a distinct menu of made-from-scratch,
Mediterranean-inspired dishes delivered with warm hospitality. With
no microwaves, or fryers, grilling is the predominate method of
cooking along with an abundance of fresh fruits and vegetables,
fresh herbs, olive oil and lean proteins. With 245 locations in 20
states across the United States, Zoës Kitchen delivers goodness to
its guests by sharing simple, tasty and fresh Mediterranean meals
that inspire guests to lead a balanced lifestyle and feel their
best from the inside out. For more information, please visit
www.zoeskitchen.com, Facebook, Twitter, Instagram, or follow
#livemediterranean.
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version on businesswire.com: http://www.businesswire.com/news/home/20180115005630/en/
Zoës KitchenOlescia Hanson, 972-821-2189Public Relations
Directorolesciahanson@zoeskitchen.com
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