New Media Launches Co-Branded Content and Commerce Initiative with Houzz
January 10 2018 - 6:50AM
Business Wire
New Media Investment Group Inc. (“New Media” or the “Company”,
NYSE: NEWM), one of the largest publishers of locally based print
and online media in the United States as measured by number of
publications, announced today an alliance with Houzz, the biggest
platform for home renovation and design, to provide the full,
authentic Houzz content, shopping and pro-finder experience across
all New Media local newspapers’ websites. This is the first time
Houzz has partnered with any U.S. publisher to provide readers with
a fully co-branded experience that includes the ability to purchase
products directly from a co-branded website.
The integration with Houzz is part of New Media’s strategy to
create local home and real estate destination channels within its
local newspapers’ websites. The collaboration, which launched in
mid-November last year across the first 20 local newspapers’
websites, will bring Houzz’s inspirational home design content and
robust shopping experience to New Media’s approximately 39 million
readers each month. The full roll-out to all New Media local
newspapers’ websites will be complete in early 2018. The Homes
channels within each local newspaper website will also feature
local real estate content, homes for sale and recent transaction
information, and tools to help prospective buyers and sellers. For
realtors and brokers, New Media offers a full suite of digital
marketing tools through its small business services business,
ThriveHive, as well as print and digital advertising
opportunities.
“We’re thrilled to provide our readers with the full Houzz
content experience,” said Kirk Davis, COO of New Media. “And we are
truly excited to be the first publisher to deliver a co-branded
commerce experience that offers all the great products from the
Houzz Shop within the trusted, local environment of our New Media
news sites.”
For New Media, this unique, first-of-its-kind digital
partnership adds tremendous value for both consumers and
business-to-business customers. To promote the partnership, New
Media will launch a month-long sweepstakes nationwide on January
15th, with prize offerings that include a $5000 Houzz shopping
spree, daily cash prizes and Houzz discount coupons.
About New Media Investment Group
Inc.
New Media supports small to mid-size communities by providing
locally-focused print and digital content to its consumers and
premier marketing and technology solutions for our small and medium
businesses partners. The Company is one of the largest publishers
of locally based print and online media in the United States as
measured by our 130 daily publications. As of September 24, 2017,
the Company operates in 540 markets across 36 states. New Media’s
portfolio of products, as of September 24, 2017, include over 640
community publications and 540 websites, serve more than 225,000
business advertising accounts, and reaches over 21 million people
on a weekly basis.
For more information regarding New Media and to be added to our
email distribution list, please visit www.newmediainv.com.
Forward-Looking
Statements
Certain items in this press release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, including statements
regarding New Media’s ability to successfully execute on its
strategy to create a local home and real estate destination on its
local newspapers’ websites, the number of readers that will access
Houzz content, the timing of roll-out of Houzz content to all New
Media local newspapers’ websites, the expected value of the
alliance with Houzz and the availability, timing and benefits of
any promotions and prizes. These statements are based on
management’s current expectations and beliefs and are subject to a
number of risks and uncertainties. These and other risks and
uncertainties could cause actual results to differ materially from
those described in the forward-looking statements, many of which
are beyond our control. The Company can give no assurance that its
expectations will be attained. Accordingly, you should not place
undue reliance on any forward-looking statements contained in this
press release. For a discussion of some of the risks and important
factors that could cause actual results to differ from such
forward-looking statements, see the risks and other factors
detailed from time to time in the Company’s Annual Report on Form
10-K, Quarterly Reports on Form 10-Q and other filings with the
Securities and Exchange Commission. Furthermore, new risks and
uncertainties emerge from time to time, and it is not possible for
the Company to predict or assess the impact of every factor that
may cause its actual results to differ from those contained in any
forward-looking statements. Such forward-looking statements speak
only as of the date of this press release. The Company expressly
disclaims any obligation to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Company’s expectations with regard
thereto or change in events, conditions or circumstances on which
any statement is based.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180110005185/en/
New Media Investment Group Inc.Ashley Higgins,
212-479-3160Investor Relationsir@newmediainv.com
New Media Investment (NYSE:NEWM)
Historical Stock Chart
From Mar 2024 to Apr 2024
New Media Investment (NYSE:NEWM)
Historical Stock Chart
From Apr 2023 to Apr 2024