SAN LUIS OBISPO, Calif.,
Jan. 3, 2018 /PRNewswire/
-- Just in time for the new year fitness resolutions,
MINDBODY (NASDAQ: MB), the leading technology platform for the
wellness services industry, is making fitness classes more
accessible to millions with dynamic pricing.
MINDBODY App users nationwide can now find dynamically-priced
classes using the 'Last Minute Offers' button located on the home
screen, which surfaces nearby classes offered in the next 48 hours
at special rates.
"There is a rich diversity of fitness experiences available for
people today, and dynamic pricing enables anyone to find the right
class for the right price nearby," said Rick Stollmeyer, MINDBODY CEO and Co-founder.
"This is a powerful new capability that's a win-win for both
studios and fitness seekers. Dynamic pricing will get more people
into the studios exercising regularly and allow studios fill their
existing classes, while adding new ones."
The MINDBODY App enables its millions of users to discover,
book, recommend and pay for fitness and wellness classes and
appointments, wherever they are. Last Minute Offers facilitate
choice and convenience across the diverse, ever-increasing breadth
of classes offered on the MINDBODY App.
Dynamic pricing gives studio owners the ability to set
individual class prices to adjust in real-time based on historical
data, popularity and other factors - allowing them to harness the
power of supply and demand to fill their classes.
With this technology, boutique fitness and wellness studio
owners have the power to optimize their class inventory and earn
more revenue, while helping more people reach their fitness goals.
It also presents a new opportunity to convert occasional customers
to regulars by reaching a broader audience of price sensitive
consumers.
"At MINDBODY we are a purpose-driven team," continued
Stollmeyer. "That purpose is to help people lead healthier, happier
lives by connecting the world to wellness. Dynamic pricing is the
crystallization of this very idea. A simple concept, that can have
enormous impact on the number of people engaged in wellness
activities."
About MINDBODY
MINDBODY, Inc. (NASDAQ: MB) is the leading technology platform for
the wellness services industry. Local wellness entrepreneurs
worldwide use MINDBODY's integrated software and payments platform
to run, market and build their businesses. Consumers use MINDBODY
to more easily find, engage and transact with wellness providers in
their local communities. For more information on how MINDBODY is
helping people lead healthier, happier lives by connecting the
world to wellness, visit mindbodyonline.com.
© 2018 MINDBODY, Inc. All rights reserved. MINDBODY, the Enso
logo and Connecting the World of Wellness are trademarks or
registered trademarks of MINDBODY, Inc. in the United States and/or other countries.
Other company and product names may be trademarks of the respective
companies with which they are associated.
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SOURCE MINDBODY, Inc.