Pandora Unlocks On-Demand Listening With Video Ads
December 14 2017 - 10:00AM
Business Wire
Ad-supported listeners can now search and play
songs, albums and playlists on-demand with a complimentary session
of Pandora Premium
Pandora (NYSE:P), the largest streaming music player in the
U.S., will now offer ad-supported listeners access to on-demand
listening experiences after viewing a 15-second video ad. When
listeners search for a specific song, album or playlist, or have
one recommended to them by Pandora, they’ll have the option to view
the ad in order to unlock a Pandora Premium listening session. With
these additions, Pandora now offers the best mobile and tablet
solution in the market for music-lovers seeking an on-demand
listening experience, whether you watch an ad or pay for a
subscription.
“Our ad-supported listeners’ top request has consistently been
the ability to directly play the specific songs, albums, or
playlists they want,” said Roger Lynch, President & CEO,
Pandora. “These new features address that need by marrying
rewards-based advertising with the best-in-class on-demand
experience we’ve created with Pandora Premium. This unrivaled
experience will drive listeners to Pandora and drive awareness for
Premium, while also creating new opportunities for artists, labels,
publishers and advertisers.”
“Pandora continues to deliver product enhancements that create
the ultimate music streaming destination for listeners, giving them
more of what they want, when they want it,” said Chris Phillips,
Chief Product Officer, Pandora. “The ability for our ad-supported
users to search and play songs in our Premium product is
game-changing not only for listeners, but also for artists and
advertisers. For artists, it creates new avenues of promotion by
providing fans with direct links to play their music. For
advertisers, it offers new ways for brands to build trust and
create value for their audience.”
Pandora’s new features now offer
ad-supported listeners:
- Access to music on-demand by viewing
an ad: For the first time, search and play songs, albums, and
playlists by viewing a video ad to unlock a session of Pandora
Premium to enjoy music from your favorite artists.
- The most personalized autoplay
experience on the market: Lean in to listen to music on-demand,
or lean back and let the power of Pandora’s Music Genome Project
take over with recommendations unique to each listener.
- The best listening experience on
mobile: Listen to uninterrupted music in the background on
mobile devices while on-the-go and multi-tasking with Pandora’s
intuitive and easy-to-navigate mobile app.
Launched earlier this year, Pandora Premium combines the best of
Pandora’s beloved personalized radio with the ability to search and
play any track or album, as well as a unique set of playlist
features tailored to each person’s distinct preferences.
This feature will enhance Pandora’s existing Video Plus solution
for advertisers, which aligns 15 second guaranteed video ad views
to key product features. Brands looking to take advantage of this
opportunity can learn more HERE.
This new functionality is also available for Pandora Plus
listeners.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform –
a place where artists find their fans and listeners find music they
love. We are driven by a single purpose: unleashing the infinite
power of music by connecting artists and fans, whether through
earbuds, car speakers, live on stage or anywhere fans want to
experience it. Our team of highly trained musicologists analyze
hundreds of attributes for each recording which powers our
proprietary Music Genome Project®, delivering billions of hours of
personalized music tailored to the tastes of each music listener,
full of discovery, making artist/fan connections at unprecedented
scale. Founded by musicians, Pandora empowers artists with valuable
data and tools to help grow their careers and connect with their
fans.
www.pandora.com | @pandoramusic | www.pandoraforbrands.com |
@PandoraBrands | amp.pandora.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171214005390/en/
PandoraDayle Dempsey,
310-593-8152ddempsey@pandora.com
Pandora (NYSE:P)
Historical Stock Chart
From Mar 2024 to Apr 2024
Pandora (NYSE:P)
Historical Stock Chart
From Apr 2023 to Apr 2024