- Long Island Iced Tea to Distribute
Natur Brands in the Americas and Natur to Distribute Long Island
Iced Tea Brands in Europe -
Long Island Iced Tea Corp. (NasdaqCM: LTEA) (the “Company”), a
growth-oriented company focused on the ready-to-drink (“RTD”) tea
segment in the beverage industry, today announced the signing of
two distribution agreements with Natur, a European hi-tech healthy
food and beverage company. The Company will be the exclusive
distributor of Natur’s branded products in North and South America,
and Natur will be the exclusive distributor of the Company’s
branded products in Europe.
The first of Natur’s products that the Company
will begin to distribute is its Super Not-From-Concentrate (“SNFC”)
line of juices, available in 250ml and 750ml bottle sizes. The SNFC
juices are differentiated in their shelf life (31 days ambient and
180 days chilled) as well as their nutritional density from
extracting high levels of nutrients from fruits or vegetables, all
while maintaining a premium quality and taste. More information
about Natur and its innovative product offerings is available at
https://int.natur.eu.
Philip Thomas, Chief Executive Officer of the
Company, commented, “We are very excited with the opportunity to
distribute Natur’s hi-tech, better-for-you brands in North and
South America. Its brands are supported by ‘farm-to-shelf’
traceability, and the company has access to outstanding research
and development via its shareholder AMC.”
Robert Jan van Olm, Chief Executive Officer of
Natur, added, “Long Island Iced Tea is a great partner for us in
the US, having established an extensive distribution footprint
across the Northeast of the US as well as emerging positions in
Canada and Latin America. We believe their existing distribution
position, underpinned by our effective e-commerce platforms which
we will roll out and support in the US, will combine to create
exciting growth opportunities. Reciprocal to this, we expect Natur
to deliver similar benefits for the Long Island Tea brands in
Europe.”
About Long Island Iced Tea
Corp.
Headquartered in Long Island, NY, Long Island
Iced Tea Corp. operates in the non-alcohol, ready-to-drink segment
of the beverage industry. The Company’s flagship brand ‘The
Original Long Island Brand Iced Tea®’, together with ‘The Original
Long Island Brand LemonadeTM’ are marketed as premium beverages
made with non-GMO ingredients. The company also imports and markets
‘ALO Juice®’ a functional Aloe Vera based beverage. The Company’s
portfolio of premium brands sits within the ‘better-for-you’
category of the beverage industry, and are offered to consumers at
an affordable price, reflecting the Company’s mission. Its
beverages are sold primarily through a network of regional chains
and distributors, primarily on the East Coast and the Midwest of
the United States, as well as Canada and Latin America. The
Company’s website is www.longislandicedtea.com.
About Natur
Natur is Europe's first hi-tech health food
& beverage company with a mission to revolutionize natural
juice and snack consumption, allowing consumers to afford a better
quality of life through natural and functional nutrition.
Natur offers 100% natural / organic juices and snacks with no
additives, preservatives, and all are non-GMO. Their focus is
on the premium branded segment in which consumers are increasingly
moving towards healthier alternatives, embracing the
‘snackification’ trend. Natur has a multi-channel route to market
via leading retailers, foodservice partners, online subscription
models and through to its own European flagship retail stores.
The company utilises novel production
technologies, such as cold-pressed / HPP, and, Super-NFC
(‘not-from-concentrate’) enabling them to offer uniquely
competitive products with extended shelf life, while retaining
their organoleptic properties. Natur’s cold pressed, raw juice
portfolio benefits from a 31 days shelf life, while the Company’s
Super-NFC nutrient dense and functional juice products have a shelf
life of up to 6 months. Further, the Super-NFC brands allow for
ambient transportation up to four weeks opening the doors to global
export markets. The Company has forged a strategic partnership with
one of its key shareholders, the AMC Group, a global leader of
private label juice (with annual revenues exceeding $1.2B), which
owns and controls its entire production and supply chain, allowing
Natur to offer a truly holistic 'farm to fridge' experience.
Forward Looking
Statements
This press release includes statements of the
Company’s expectations, intentions, plans and beliefs that
constitute "forward looking statements" within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and are intended to come within the
safe harbor protection provided by those sections. These
statements, which involve risks and uncertainties, relate to the
discussion of the Company’s business strategies and its
expectations concerning future operations, margins, sales, new
products and brands, potential joint ventures, potential
acquisitions, expenses, profitability, liquidity and capital
resources and to analyses and other information that are based on
forecasts of future results and estimates of amounts not yet
determinable. These statements include any statement that does not
directly relate to a historical or current fact. You can also
identify these and other forward-looking statements by the use of
such words as "may," "will," "should," "expects," "intends,"
"plans," "anticipates," "believes," "thinks," "estimates," "seeks,"
"predicts," "could," "projects," "potential" and other similar
terms and phrases, including references to assumptions. These
forward looking statements are made based on expectations and
beliefs concerning future events affecting the Company and are
subject to uncertainties, risks and factors relating to its
operations and business environments, all of which are difficult to
predict and many of which are beyond its control, that could cause
its actual results to differ materially from those matters
expressed or implied by these forward looking statements. These
risks include possible accounting adjustments made in the process
of finalizing reported financial results, the Company’s history of
losses and expectation of further losses, its ability to expand its
operations in both new and existing markets, its ability to develop
or acquire new brands, its relationships with distributors, the
success of its marketing activities, the effect of competition in
its industry and economic and political conditions generally,
including the current economic environment and markets. More
information about these and other factors are described in the
reports the Company files with the Securities and Exchange
Commission, including but not limited to the discussions contained
under the caption “Risk Factors.” When considering these forward
looking statements, you should keep in mind the cautionary
statements in this press release and the reports the Company files
with the Securities and Exchange Commission. New risks and
uncertainties arise from time to time, and the Company cannot
predict those events or how they may affect it. The Company assumes
no obligation to update any forward looking statements after the
date of this press release as a result of new information, future
events or developments, except as required by the federal
securities laws.
Contacts:
For Long Island Iced Tea Corp.
Phil Thomas
1-855-542-2832
info@longislandteas.com
For Natur
Robert Jan van Olm
pr@natur.eu