New Survey Reveals 20-Somethings Plan to Shop In Store More Than Any Other Generation This Holiday Season
November 16 2017 - 9:36AM
Business Wire
A new holiday survey from Coupons.com, Quotient Technology’s
(NYSE: QUOT) flagship consumer brand, finds that 20-somethings plan
to shop in-store more than any other age group this holiday season
while older generations plan to shop more online. Participants in
their 20s also believe they get the best deals on Black Friday or
Cyber Monday, compared with older generations who tend to be more
skeptical of the savings on those all-important retail days.
“20-somethings are savvy, using technology to find the best
deals, and knowing not every great deal is online,” said Jeanette
Pavini, Coupons.com savings expert. “Understanding how consumers
view key shopping seasons helps Coupons.com serve more relevant
coupons at the right time.”
The Coupons.com holiday survey, which was conducted in November
20171 with 1,052 participants across the United States explores
consumer habits and current holiday sentiment around what Americans
enjoy most about Thanksgiving; favorite and least favorite holiday
foods; perceptions about just how good deals are on Black Friday
and Cyber Monday; where people will most likely shop – online or
in-store; how much money they plan on spending on gifts; and ways
they look to save money.
Key findings from the survey:
Thanksgiving
- What not to talk about. 53
percent of Americans dread talking politics or President Trump at
Thanksgiving this year.
- Who loves turkey? 45 percent of
seniors (60+) ranked turkey as their favorite part of the meal,
compared to 25 percent of 20-somethings.
- Pass the comfort food. While
only 23 percent of 20-somethings said mashed potatoes are a
favorite, that was higher than every other group. Seven percent of
seniors cited mashed potatoes as a favorite dish.
- Let them eat pie. The course
almost everyone will enjoy: Dessert, which less than 1 percent of
those surveyed said they dislike.
- Did you really cook that?
Absolutely, lied one in four 20-somethings (24 percent to be
precise). Those over age 30 were far less likely to fib about what
they brought (10 percent).
- Nice gifts cost, so save. 65
percent of Americans said they plan to use coupons when buying
groceries for the holidays.
Black Friday and Cyber Monday
- Braving the crowds. 64 percent
of 20-somethings believe they find the best deals on Black Friday
or Cyber Monday, whereas all other age groups don’t believe those
days offer the best deals. For instance, only 38 percent of the
over 60 crowd believe those days are the smartest shopping
days.
- Are the best deals after the
holidays? Sure, say anyone 30 and older (45 percent).
Holiday Shopping
- Meet you at the mall. 55 percent
of 20-somethings plan to shop in-store, higher than any other
generation.
- Who’s shopping online? 22
percent of 30 – 44 year olds will shop from their phones vs. 18
percent of 20-somethings; 30 percent of 45 – 59 year olds will shop
via computer compared to 20 percent of 20-somethings.
- What’s the spend this holiday
season? More than half of Americans (51 percent) plan to spend
under $500 total on holiday gifts.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is a leading digital
promotions, media and analytics company that connects brands,
retailers and shoppers. We distribute
digital offers and media through a variety of products,
including digital paperless coupons, digital printable coupons,
coupon codes and card-linked offers. We operate Quotient Retailer
iQ™, a digital coupon platform that connects into a retailer’s
point-of-sale system and provides targeting and analytics for
manufacturers and retailers. Our distribution network includes our
flagship app and site, Coupons.com, as well as Grocery iQ®, our
thousands of publisher partners and, in Europe, the Shopmium
mobile app. We also operate Crisp Media, which delivers mobile
marketing campaigns. We serve hundreds of consumer packaged
goods companies, such as Clorox, Procter &
Gamble, General Mills and Kellogg’s, as well as top
retailers like Albertsons Companies, CVS, Dollar
General, Kroger and Walgreens. Founded in 1998,
Quotient is based in Mountain View, Calif. Learn more
at Quotient.com, and follow us on Twitter @Quotient.
1 The Coupons.com Holiday Survey was conducted by SurveyMonkey
in November 2017 and based on 1,052 responses. The sample was
balanced by age, gender and region. We define 20-somethings as 18 –
29-year-olds.
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version on businesswire.com: http://www.businesswire.com/news/home/20171116005897/en/
Quotient Technology Inc.Tessa Chen,
650-396-8821press@quotient.com
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