Berkshire Hathaway HomeServices Names Web.com as a Preferred Supplier to Strengthen Real Estate Agents’ Local Listing Visib...
November 08 2017 - 8:30AM
Web.com Group, Inc. (Nasdaq:WEB), a leading global provider of a
full range of internet services and online marketing solutions for
small businesses, today announced its selection by Berkshire
Hathaway HomeServices as a preferred supplier of marketing and
advertising services for its network of nearly 44,000 agents.
Web.com’s TORCHx marketing platform is designed specifically to
help real estate professionals generate new business online.
According to the National Association of Realtors, an average of
44 percent of home buyers say the first step in their process is to
search online. TORCHx generates higher-quality real estate buyer
leads for brokers and agents to increase traffic to showings and
boost their online reputation.
“It’s clear that online search plays a key role in the real
estate industry and Web.com recognizes the importance of delivering
both leads and results,” said Gino Blefari, president and CEO of
Berkshire Hathaway HomeServices. “We are pleased to make available
the TORCHx platform to our network of real estate
professionals.”
“With more than 20 years of industry experience, we know how to
connect home buyers with real estate professionals best suited for
their needs,” said Jesse Friedman, business development at Web.com
and TORCHx co-founder. “We’re excited to work with Berkshire
Hathaway HomeServices to help its brokers and agents grow their
businesses.”
TORCHx helps real estate professionals to:
- Get found: TORCHx builds customized websites
that encourage would-be home buyers and sellers to connect with
agents and engage online. The websites include content that is
automatically generated for every neighborhood, city and county in
a real estate professional’s geographic targets.
- Gain higher-quality real estate leads: TORCHx
is a Google Premier Partner, meaning it is certified in providing
expert search marketing support. The team works directly with
Google, Yahoo and Bing to help bring high quality traffic to an
agent’s site.
- Build and maintain client relationships:
TORCHx includes powerful real estate lead generation tools to help
users manage their relationships with new and existing customers.
The platform can send automatic emails and texts to clients based
on their online search behavior, and it tracks those interactions,
so real estate professionals always have complete records of their
relationships.
- Work from anywhere: The platform’s powerful
tools and features can be used on any device, giving agents and
brokers constant access to vital information – in the office, on
the road, at an open house or anywhere they may need it.
ABOUT BERKSHIRE HATHAWAY
HOMESERVICES
Berkshire Hathaway HomeServices, based in Irvine, Calif., is a
real estate brokerage network built for a new era in residential
real estate. The network, among the few organizations entrusted to
use the world-renowned Berkshire Hathaway name, brings to the real
estate market a definitive mark of trust, integrity, stability and
longevity. Visit its multi-lingual website at
www.berkshirehathawayhs.com.
ABOUT TORCHx
TORCHx is a best-in-class solution that combines the most
important real estate tools essential to the day-to-day activities
of real estate agents, teams and brokerages with a focus on lead
nurturing and brand identity. The system includes a beautiful
front-end website that features Multiple Listing Service (MLS) data
integration, responsive design, market statistics and more. Real
estate professionals can also utilize the integrated customer
relationship management, complete with lead tracking, email
marketing, drip campaigns, automated search updates and other
utilities. The team at TORCHx also handles the real estate
professional's online marketing, including search engine marketing
and lead generation. The TORCHx platform is being used by some of
the highest producing real estate professionals in the United
States. For more information about TORCHx, visit www.torchx.com or
call 877-293-3543.
ABOUT WEB.COM
Web.com Group, Inc. (Nasdaq:WEB) provides a full range of
Internet services to small businesses to help them compete and
succeed online. Web.com meets the needs of small businesses
anywhere along their lifecycle with affordable, subscription-based
solutions including domains, hosting, website design and
management, search engine optimization, online marketing campaigns,
local sales leads, social media, mobile products and ecommerce
solutions. For more information, please visit www.web.com. You
can also follow us on Twitter @webdotcom or on
Facebook at facebook.com/web.com.
Contact:
Corporate Communications (904) 680-6633
CorporateCommunications@web.com
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