Time Inc. Teams up with Audience Analytics Provider Parse.ly
July 14 2017 - 10:04AM
Business Wire
Parse.ly’s Content Analytics Platform
Unifies Audience Insights for 30+ Iconic Time Inc. Brands
Today, Time Inc. (NYSE:TIME) announced it is teaming up with
Parse.ly, a leading provider of audience insights for digital
publishers. Time Inc. uses Parse.ly’s data and analytics solution
as part of an effort to unite data across its portfolio of
brands.
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Time Inc. leverages Parse.ly’s audience data and features like
Parse.ly’s Network Rollup tool, which allows Time Inc.’s editorial
teams to compare multiple brands on one editorial analytics
platform.
“Parse.ly’s analytic tools are going to be a significant help in
driving cultural change at Time Inc., as we work to leverage the
combined digital reach of our powerful brands,” said Alan Murray,
Chief Content Officer at Time Inc. “Unifying insights across all of
our brands allows us to understand, act on and monetize the content
our audience engages with most.”
Access to audience data is transforming the way media companies
organize and compete, and editors can view audience metrics -- like
growth, engagement and loyalty -- at both a brand and network
level, while business leaders at the company can base decisions off
of the same data.
“Through integrated data across brands and intuitive insights
within the Parse.ly dashboard, we’re helping Time Inc. remodel the
way that it understands its audience,” said Sachin Kamdar, CEO at
Parse.ly. “We are surfacing the most valuable content and audience,
regardless of where it lives across all brands, to build a
meaningful, data-driven culture. We couldn’t be more excited about
teaming up with Time Inc.”
People, Time, Fortune, Sports Illustrated, InStyle, Real Simple
and Southern Living are some of the brands that will now have
access to Parse.ly’s dashboard as a result of this integration. For
more information on Parse.ly, please visit
http://www.parse.ly/dashboard.
ABOUT PARSE.LY
Parse.ly empowers companies to understand, own and improve
digital audience engagement through data, so they can ensure the
work they do makes the impact it deserves. Our clients, who include
some of the largest media companies in the world, harness their
content's potential through our real-time and
historical analytics dashboard, API, and data
pipeline.
For more information please visit: http://parsely.com/.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 170 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as more than 60 diverse international
brands. Time Inc. offers marketers a differentiated proposition in
the marketplace by combining its powerful brands, trusted content,
audience scale, direct relationships with consumers and unique
first-party data. The company is home to growing media and
platforms, including digital video, OTT, television, licensing,
paid products and services and celebrated live events, such as the
TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive,
SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival
and the FOOD & WINE Classic in Aspen.
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version on businesswire.com: http://www.businesswire.com/news/home/20170714005300/en/
Time Inc.Emma Byrd,
212-522-5831Emma.Byrd@timeinc.comorParse.lyClare Carr,
917-722-0433Clare@parsely.com
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