BOSTON, Oct. 7, 2024
/PRNewswire/ -- CMB, a leading strategic insights firm, today
announced the launch of its AI+HI™ (Artificial
Intelligence + Human Intelligence) Solutions. This innovative
offering combines the latest AI technology with CMB's research
and insights consulting expertise to help world-leading brands
improve their business impact.
"Executive leaders and consumer insights professionals face
increasing pressure to deliver innovative solutions to complex
business challenges," said Jim Garrity, CEO at CMB. "Our
AI+HI™ Solutions leverage cutting-edge AI technology, -
from GenAI driven interviews to AI-powered analysis – enabling
teams to unlock deeper consumer insights and make more informed,
impactful decisions."
Key features of CMB's AI+HI™ Solutions
include:
- World-class research infused with a wide range of best-in-class
AI data collection and analysis tools
- Senior-level consulting to maximize accuracy and ensure deep
industry knowledge informs all insights
- Extensive methodological expertise to tailor AI technology for
each unique business challenge
The new offering addresses common pain points for business
leaders, to accelerate their usage of AI and gain proprietary
insights that drive strategy and business transformation. By
leveraging both artificial and human intelligence, CMB helps
clients uncover deeper consumer context without the risks of
inaccurate data and interpretation. Ultimately this helps companies
to make faster product decisions, align stakeholders more
effectively, and leverage accurate category insights.
"We recognize that our clients are looking to accelerate their
adoption of AI, but often in risk-averse environments that make it
difficult to move quickly," said Richard Scionti, VP Product
Development, at CMB. "By leveraging our in-house AI expertise along
with our senior consultants with deep industry knowledge, we are
able to build solutions tailored to our clients' specific needs.
These solutions are rigorously tested, security-vetted, and piloted
to ensure our clients fully harness the power of AI without the
risks that typically hinder large organizations."
To learn more about CMB's AI+HI™ Solutions and
how they can level up your business impact, visit
https://www.cmbinfo.com/
About CMB
CMB is a trusted insights consulting and analytics partner for
Fortune 500 brands, delivering sophisticated, custom research that
drives growth and efficiency. An ITA Group company, CMB is ranked
as one of the Top 25 Insights & Analytics companies by the
Insights Association.
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SOURCE Chadwick Martin Bailey,
Inc.