Al-Yacoub is a seasoned C-suite advisor in
strategic and financial communications with a track-record of
achievements across vital sectors and critical projects
RIYADH, Saudi Arabia,
Sept. 25, 2024 /PRNewswire/ --
Instinctif Partners, one of the leading and fastest growing
strategic reputation advisors in MENA has further strengthened its
leadership position by appointing Ikram
Al-Yacoub as Managing Partner and Head of Saudi Arabia. This strategic move signifies
strong ongoing commitment to its regional integrated advisory
approach while navigating the rapidly evolving landscape in
Saudi.
In this role, Ikram Al-Yacoub
will be instrumental in driving Instinctif's growth initiatives,
creating value through sound and experienced client advice while
further deepening key stakeholder engagement and fostering
strategic partnerships. Al-Yacoub brings a wealth of knowledge and
expertise that will be pivotal as Instinctif continues building and
enhancing its operations across the Kingdom in industries
undergoing significant growth and transformation. Instinctif prides
itself on helping its clients navigate critical global issues while
ensuring local relevance.
Samantha Bartel, CEO MENA,
Instinctif Partners said:
"We are delighted to have Ikram join our successful
and growing team. We are proud to have been advising clients
in Saudi Arabia for over a decade
and are excited to build on our successful momentum with the
appointment of Ikram. With Al-Yacoub's stewardship and
her strong relationships in the Kingdom we will continue to deliver
best in class reputation management through investor relations,
corporate reporting, ESG, public policy, and crisis communications,
in Saudi Arabia."
Ikram will work closely with the EMEA teams to identify
opportunities, optimize Instinctif's approach, and ensure that
client and partner needs in Saudi
Arabia are effectively met.
Al-Yacoub is a Saudi citizen, holds an MBA from City University
London. Prior to her Management degree, Ikram has earned a master's
degree of International Political Economy of Resources from
Colorado School of Mines, USA, where she focused on energy
sustainability and economic valuation of natural resources. Most
recently, she served as Managing Director and General Manager at
Brunswick Group, where she led its strategic expansion to Saudi and
advised clients on financial communications, mergers and
acquisitions, and public listings. Al
Yacoub is a media veteran and has previously led critical
initiatives as a business Managing Editor of Al Arabiya News
Channel.
Ikram Al-Yacoub, Managing
Partner & Head of Saudi
Arabia, Instinctif Partners said:
"It's an honor to join such a leading firm and build on its
capabilities and offerings. With the region moving at an
unprecedented pace of economic development and transformation,
clients are in in constant hunt for true and genuine partners with
the right expertise and skillset to think through and help them
with critical issues to navigate complex situations. Instinctif
stands in a unique proposition when bringing localized, world class
specialized capabilities to corporate situations. I look forward to
taking this advisory model from a strength to strength."
Bartel added: "We are confident that under
Ikram's leadership we will be a driving force in the Kingdom and
provide a growth path for our talented people."
Al-Yacoub is also a member of the 'Middle East Investor
Relations Association (MEIRA) KSA Memberships and Events Committee'
whose objective is to raise the profile of investor relations in
Saudi Arabia.
Instinctif Partners boasts a growing blue chip client list
across the region and internationally, and awarded 'Large
Consultancy of the Year, MENA in 2024' by PRCA MENA.
About Instinctif Partners:
Instinctif Partners is an EMEA business communications
consultancy. As partners in change, we help navigate societies'
constantly changing rules. We provide an integrated service drawing
on expertise in communications, capital markets, content &
design, digital, insight, public affairs and sustainability. Our
aim is to build trust through transparency and honesty, so that
together with our clients, we can be a force for good.
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