MUMBAI, India, Aug. 15, 2024 /PRNewswire/ -- Adyen, the
global payments platform of choice for many of the world's leading
companies, today announced its expansion in India, following the grant of authorization
from the Reserve Bank of India to operate as an Online Payment
Aggregator in India for domestic
and cross-border payments. The commitment to accelerate payment
innovation in India includes a
technology hub in Bengaluru (Bangalore) and the launch of local payment
processing capabilities.
Adyen's local payment processing capabilities are foundational
to the company's all-in-one payment platform allowing merchants in
India to optimize each transaction
with local payment processing.
"The continued push for a Cashless India presents an opportunity
for businesses to offer new customer journeys in the fastest
growing e-commerce market in the world," said Ingo Uytdehaage,
Co-CEO, Adyen.
"We are looking to help transform digital payments in
India with our global full-stack
solution and local payment processing capabilities, optimizing
transactions so our merchants can focus on opportunities to scale
in India," said Aditya Khullar,
Country Manager, India, Adyen. "We
are committed to our merchants' long-term growth as we steadily
scale our presence in India."
Adyen is also building out a technology hub in Bengaluru. This
brings technical resources closer to merchants, and enables Adyen
to tap into the strong tech talent pool in India to build and support payment products
for India and Adyen's global
platform.
Adyen manages the entire payment flow, including gateway, risk
management, and acquiring for its merchants. This means that brands
can accelerate global expansion and optimize payment processes,
while continuing to meet the expectations of customers.
Adyen provides businesses with insights around local schemes and
payment methods with best-in-class technology and deep acquiring
expertise. With direct card acquiring connections with major card
schemes such as Visa, Mastercard, Rupay and local direct debit
payments UPI, transactions are processed locally in India via the Adyen platform. Merchants can
simply use Adyen's single platform to offer all the key payment
methods that shoppers prefer, such as credit and debit cards, along
with relevant local payment methods.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of
choice for leading companies. By providing end-to-end payments
capabilities, data-driven insights, and financial products in a
single global solution, Adyen helps businesses achieve their
ambitions faster. With offices around the world, Adyen works with
the likes of Meta, Uber, H&M, and eBay. The grant
of authorization from the Reserve Bank of India and launch of the technology hub in
Bengaluru underlines Adyen's continuous growth and expansion in the
markets Adyen operates in.
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