Flexibility to Create Custom Segments or Use
Pre-built Segments Using GenAI Unlocks New Lever for Growth
for Enterprises
NEW
YORK, July 30, 2024 /PRNewswire/ -- The ability
to create relevant and impactful content is essential for marketers
to break through digital noise and connect with customers. For
example, Gen Z consumers respond to communications that are
authentic and personalized. To help enterprises create
high-performing copy that "speaks" to important segments,
Motivation Artificial Intelligence (AI) company Persado has
released new GenAI technology for brands to create content at
scale, which engages specific groups—along with 20 pre-built
marketing segments that speed message generation. With this
innovation, Persado is the first provider of an AI-driven content
generation tool for creating emotion-informed copy that is proven
to increase engagement with specific groups of consumers.
![The Persado Motivation AI platform’s first pre-built marketing segments (9 of 20 shown here) leverage customer attributes, such as core desires and pain points, so that marketers can quickly and confidently use GenAI to create campaign content that is authentic in tone and brand-compliant. The Persado Motivation AI platform’s first pre-built marketing segments (9 of 20 shown here) leverage customer attributes, such as core desires and pain points, so that marketers can quickly and confidently use GenAI to create campaign content that is authentic in tone and brand-compliant.](https://mma.prnewswire.com/media/2471828/Sample_PreBuilt_Segments.jpg)
"Persado engages about 64.4M
unique adults in the US each year, with 15% representing Gen Z or
audiences of a similar profile," explained Persado President and
Co-founder, Assaf Baciu. "We have
woven this deep experience into our Motivation AI platform's new
segments capabilities, enabling brands to quickly generate copy
that is authentic and outperforms human-authored message variants.
By pinpointing the words and phrases that best engage, upsell, and
retain customers in key segments, brands unlock greater
productivity and a new lever for growth."
Persado generative AI equips brands with the flexibility to
tailor content for each segment by defining user attributes, using
pre-built segments, or both. Data and marketing leaders can also
upload their pre-existing segment documentation to define and
create custom segments based on unique customer attributes, such as
brand engagement (customer value, engagement frequency, or loyalty
status) or spending behaviors (product preferences or affinity,
purchase frequency, etc.).
The Motivation AI platform leverages 12 years of historical
campaign data, continuous model training, and security and privacy
adhering to regulatory standards. These unmatched benefits, along
with a growing list of pre-built segments, enable enterprises to
pinpoint the most authentic language to engage key audiences, such
as those who often fall into the Gen Z demographic—a group with
increasing economic influence—or groups with significant
discretionary spending power.
Persado pre-built segments are broken down by industry, to
ensure banks, retail, and travel brands are aligned with
industry-specific privacy and regulatory standards. Sample segments
include:
For All Brands:
- Deal Seekers — Shoppers who are primarily
driven by sales, discounts, and promotions
- Engaged Customers — Customers who frequently
interact with or purchase from your brand
- Cross-Sell Prospects — Customers who may
sign up for additional products or services
For Banks and Card Issuers:
- Retirement Account Holders — Customers in all stages of
life interested in retirement planning. They may have a 401(k) or
IRA, or have recently engaged with retirement resources
- Vacation Seekers — Individuals who recently
used funds for travel-related expenses like flights, hotels, rental
cars, and foreign transaction fees
- Inactive Cardholders — Customers who have
not made a purchase using the credit card in a significant
(specified) time period
- Rich Credit History — Customers with
well-documented credit record, showcasing a history of responsible
credit use
- Growth — Customers who may have recently engaged
with savings or investment product or resources
For Retailers:
- Loyalty Members — Consumers who are enrolled
in the brand's rewards program
- Luxury Shoppers — Shoppers drawn to exclusive, high-end
products and brands
- Gen Z — A younger generation with increasing
spending power
To learn more about the Persado Motivation AI Platform, visit
persado.com/product/platform/
About Persado
The Persado Motivation AI platform uses advanced machine
learning, natural language processing, and deep learning
transformer models to understand copy intent and create messages
that motivate consumer action. Unlike other large language models
(LLMs), which learn from the wide internet, Persado's GenAI is
trained on a specialized dataset of real interaction and
transaction data from 1.2 billion consumers, which measures and
refine language, emotional response, and engagement—enabling
enterprise marketers to drive significant business value. Eight of
the 10 largest U.S. banks, 6 of 7 top credit card issuers, and
myriad other iconic brands, including Ally
Bank, Chase, Kate Spade,
Marks & Spencer, and Verizon, trust Persado to engage customers
across their journey, from acquisition to loyalty.
![Persado-generated marketing content outperforms control variants 96% of the time—and can be applied across email, social media, web copy, push notifications, and SMS. Persado leverages 12 years of best practices in engaging popular audiences to provide marketers with content performance prediction scores that indicate the message variant that will best resonate with each segment. (PRNewsfoto/Persado Inc.) Persado-generated marketing content outperforms control variants 96% of the time—and can be applied across email, social media, web copy, push notifications, and SMS. Persado leverages 12 years of best practices in engaging popular audiences to provide marketers with content performance prediction scores that indicate the message variant that will best resonate with each segment. (PRNewsfoto/Persado Inc.)](https://mma.prnewswire.com/media/2471268/Persado_Instagram_Examples_FINAL.jpg)
![Persado provides the only Motivation AI platform that generates personalized marketing content at scale, inspiring consumers to engage and act. (PRNewsfoto/Persado Inc.) Persado provides the only Motivation AI platform that generates personalized marketing content at scale, inspiring consumers to engage and act. (PRNewsfoto/Persado Inc.)](https://mma.prnewswire.com/media/2364083/Persado_Logo.jpg)
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SOURCE Persado Inc.