Inaugural Capsule by LA Based-Artist Kelly
Malka
LOS
ANGELES, June 27, 2024 /PRNewswire/ -- Pacsun, the
leading destination for Gen Z fashion, is proud to announce the
launch of the Pac Artist Network Series, an extension of the Pacsun
Collective and a testament to Pacsun's commitment to the arts. This
series will feature limited-edition capsule collections designed by
emerging artists. The inaugural collaboration features Los Angeles-based artist Kelly Malka,
known for her vibrant and playful style that captures the essence
of her hometown. ATRBUTE, a global talent agency representing
leading illustrators and artists, facilitated the connection with
Malka.
"The Pacsun Artist Network Series is a celebration of emerging
creative talents in fashion and art, which are core pillars of
Pacsun," Richard Cox, VP of Men's
and Global Partnerships at Pacsun. "Working with artists like
Kelly Malka allows us to bring
innovative designs to our community and beyond, as an extension of
our Pacsun Collective, the community-based creative group that
helps to co-create our brand."
Malka's exclusive collection showcases iconic LA landmarks
through her distinctive illustrations, bringing a fresh and lively
touch to Pacsun's fashion offerings. As a first-generation
American, Malka's artistic style is deeply influenced by her Jewish
Moroccan heritage, adding a rich cultural dimension to her work.
"I'm thrilled to be partnering with Pacsun and ATRBUTE on this
project," says Malka. "It's an incredible opportunity to share my
art with a wider audience and celebrate the beauty of Los Angeles through fashion."
Pacsun's Artist Network Series follows the success of Pacsun's
2024 Festival Campaign, which highlighted young musical talent and
their original music, with Pacsun assisting in the creation of
music videos for their songs, showcasing their commitment to music
as another core brand pillar.
This initiative marks a significant step in connecting artistic
talent with the fashion world, offering a unique platform for
talented artists to showcase their work and connect with a young,
fashion-forward audience. Pacsun is committed to supporting
emerging artists and bringing their unique visions to the forefront
of fashion, and the series will continue to feature diverse voices
from various backgrounds.
Collection imagery and additional assets can be found here.
About Pacsun:
Pacsun is a purpose-driven, leading
specialty retailer offering a cross section of emerging brands and
trending fashion through the lens of youth culture. Delivering the
latest contemporary, streetwear, and activewear, Pacsun partners
with the best brands at the intersection of fashion, music, art,
and sport to offer curated collections, rare and exclusive
products, and creative collaborations on every level to inspire the
next generation. Founded in 1980 in Newport, CA, Pacsun is now
co-created in Los Angeles. Follow
@pacsun on TikTok, Instagram, X,
Facebook and YouTube.
About ATRBUTE:
Atrbute is a global talent agency
encompassing ATRBUTE, ATRBUTE Studios, and ATRBUTE Labs. We're
strategists and artist managers who champion original voices and
support artistic endeavors in an ever evolving age of media. We
represent creatives, photographers, artists, illustrators,
animation studios and directors to partner their work with iconic
brands.
About Kelly
Malka:
Kelly Malka is
an illustrator and designer living and working in Los Angeles. As a first-generation American,
her artistic style is informed by the colors, language, tradition
and culture absorbed from her strong Jewish Moroccan heritage
during summers abroad.
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SOURCE Pacsun