The Innovative Campaign Offers Soccer Fans a
Chance to Win a First-Of-Its-Kind Sculpture of Leo Messi's Boot
MIAMI, June 20,
2024 /PRNewswire/ -- Join the Planet, a trailblazing
environmental initiative, in collaboration with soccer legend
Lionel Messi, is thrilled to
announce the launch of the #FindMessiBoot campaign timed to
Copa America. This unique challenge
gives fans the chance to win a one-of-a-kind collectible sculpture
of Messi's iconic boot, signed digitally by the star himself.
The specially crafted boot, a product of Join the Planet's
creative collaboration with Messi, is made from recycled materials.
Proceeds benefit the Join the Planet Foundation, which supports
inspiring organizations and passionate entrepreneurs tackling the
world's most urgent environmental challenges. This boot is
currently available online for only $359.
"Copa America is a wonderful
occasion for soccer enthusiasts to unite, and we're excited to
offer a memorable, interactive experience for Messi fans during the
tournament," said Emiliano Serrano,
Marketing & Comms Director of Join the Planet. "In a parallel
path, we are also looking forward to continuing to spread the word
about Join the Planet and our mission to build a more sustainable
planet."
The boot will be strategically hidden in Miami throughout June and July. Participants
who find the boot will be asked to take a picture with the boot,
upload it to social media, use the hashtag #FindMessisboot and tag
@JoinThePlanet and the specific venue where the boot is found. From
there, the participants will be entered into a giveaway to win
their own collectible boot, signed by Messi. Additionally, in a
separate online giveaway announced on social media, boot buyers
will have the opportunity to win 2 tickets to a Copa America match.
The Join the Planet x Lionel
Messi collectible is currently available at
https://jointheplanet.earth/. For updates on the #FindMessiboot
campaign throughout Copa America,
follow Join the Planet on Instagram at
https://www.instagram.com/jointheplanet.
About Join the Planet:
Join the Planet is an
organization born in the USA,
focused on creating exclusive products with reused materials,
linked to iconic figures and brands. The organization works with
communities worldwide and partners with renowned public figures to
inspire global participation and demonstrate how collaborative
efforts can pave the way for sustainable change.
Find more information at www.jointheplanet.earth
IG: @jointheplanet
Media Contact: press@jointheplanetfoundation.us
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SOURCE Join the Planet Foundation