New start-up iced tea brand takes top honor in field of over 150
emerging beverage companies
NEW
YORK, June 20, 2024 /PRNewswire-PRWeb/
-- Pretty Tasty, a beverage brand dedicated to innovating in
the beauty and beverage space with its line of delicious and
flavorful collagen iced teas, was recently crowned champion of the
BevNET New Beverage Showdown 27. Pretty Tasty, and its presenting
Co-Founder Scarlett Leung, impressed
the judges at BevNET Live Summer 2024, defeating over 150 other
emerging beverage brands in a pitch-style competition to take home
this season's top honor.
BevNET New Beverage Showdown is the leading business pitch
competition for the beverage industry. Designed to support and
showcase new products and promising founders, it focuses on the
innovators and entrepreneurs designing the products of tomorrow.
Throughout its rich 15-year history, BevNET New Beverage Showdown
has served as a springboard for some of today's most popular
beverage brands in their earliest launch days. Pretty Tasty's win
solidifies it as the brand-to-watch in the fast-growing functional
beverage category.
"To have Pretty Tasty recognized on such a prestigious stage
surrounded by our industry peers is truly an honor," said
Scarlett Leung, Pretty Tasty Chief
Brand Officer and Co-Founder. "This
win validates our product across the beverage industry as the
judges unanimously agreed on the superior taste of the product.
Both collagen and protein are two of the fastest growing
supplements, showing just how much there is a need in the market
for a delicious, convenient option to incorporate them into
everyday routines, and Pretty Tasty resolves it."
Leung participated in two rounds of live pitching, along with an
interactive Q&A, impressing the judges (made up of a panel of
investors, retailers, founders, and BevNET staff) to take home the
prestigious title for the brand.
Pretty Tasty is a simple delivery mechanism for self-care. With
the familiar flavors of Raspberry, Peach, Lemon and Original Black
Tea, its line of iced tea makes consuming 10 grams of collagen
protein easy and delicious. Throughout the competition, the judges
applauded Pretty Tasty for being approachable. Specifically, they
loved its disruptive packaging and "nice, smooth taste." In
addition to the instant awareness and industry credibility the
accolade brings, Pretty Tasty will also receive a generous
advertising package and promotional support from BevNET.
For more information about Pretty Tasty, please visit
https://www.prettytasty.com/. To inquire about wholesale orders,
please contact: marketing@prettytasty.com.
ABOUT PRETTY TASTY
Pretty Tasty has emerged as a delicious solution to help
consumers look and feel their very best through its line of
thoughtfully-crafted collagen teas. Its high-quality,
bovine-sourced collagen protein peptides support skin, nails and
hair. Pretty Tasty's full offering, including its Pretty Tasty
ready-to-drink and stick pack varieties, contains no artificial
flavors, 10 grams of collagen protein, low in sugar and is free
from all major allergens including soy, gluten, lactose and nuts.
Looking and feeling pretty has never tasted so good.
Media Contact
Samantha Henry, Pretty Tasty, 1
732-439-7341, samantha@hudsonbluepr.com, www.prettytasty.com
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SOURCE Pretty Tasty