This innovative project was created to
authentically showcase empowering community leaders who use the
brand and product to fuel their active lifestyles
Sports Research®, a San Pedro family-owned and operated company
for vitamins, supplements and performance essentials, is excited to
announce the first of its kind, creator-led campaign and the newest
installment of its “Sport of Life” series, powered by Sports
Research Hydrate™. The latest release follows “The Sport of Life”
Campaign that launched in November of 2023 as a part of its
rebranding initiative, marking a new direction after 44 years of
serving the wellness community.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240619581278/en/
Sports Research Hydrate™ launched in April of 2024 and was
designed as the perfect companion to Sports Research’s most
well-known product, Sweet Sweat® Workout Enhancing Gel. The brand
is globally renowned for its in-person demonstrations of Sweet
Sweat, showcasing its effectiveness in maximizing circulation and
sweat production during workouts. Hydrate™ offers an on-the-go
hydration solution to keep users hydrated after intense sweat
sessions. Together, they create a seamless experience, enhancing
performance and recovery in a holistic way.
“I’ve always wanted something like that for this company. I love
the yin and the yang of sweat and replenishing, it captures the
balance and complete experience of lifestyle we want to empower,”
said Jeff Pedersen, CEO and Founder of Sports Research.
Today, Sports Research is celebrating the exceptional
achievements of its partners with their #HyImpact campaign across
its social media platforms. This initiative offers an exclusive
look into the lives of notable personalities, including Artist and
DJ Nate Wyatt, Survivor contestant, athlete, celebrity trainer, and
mogul mom, Drea Wheeler, Artist, athlete, actor and author Kylie
Shea, YouTube star and dance community icon Josh Killacky. These
individuals, along with many others, represent the diverse
community that Sports Research has cultivated. From all walks of
life, they use Sports Research Hydrate™ to fuel their daily
pursuits. These partners embody the essence of "The Sport of Life:
Play it Your Way" by dedicating themselves to practices that
enhance their performance, embracing nuances, and pushing beyond
conventional boundaries.
"Working with Sports Research was a dream come true. Their
premium products are already a natural part of my daily routine, so
filming the campaign felt like a perfect fit,” said Kylie Shea.
“The experience was smooth, and it was fun to showcase a typical
training day and creative session with a film crew capturing it
all. I believe it's crucial to represent dancers as elite athletes,
and I'm grateful to the Sports Research team for recognizing and
celebrating this."
The Sport of Life transcends activities and environments, from
street skating to DJing and even living room workouts, all strung
together by their unique ability to provide vital resources to
their communities. Each talent’s story highlights the campaign's
mission: to make a memorable #HyImpact on viewers, foster
conversations, and build a community around what playing the sport
of life your way can look like. This campaign showcases the brand's
new direction and commitment to continual innovation by pushing
limits, challenging perspectives, and transforming narratives.
"Sports Research’s ‘Play it Your Way’ campaign embodies our
belief that true innovation comes from embracing unique
perspectives and authentic storytelling,” said Robbie LaBelle,
Sports Research Vice President of Marketing. “By co-creating with
talented content creators, we’ve showcased the limitless
possibilities of our Hydrate Electrolytes and highlighted the
vibrant, personal journeys that drive us all to live healthier,
happier lives.”
Next week, on June 24, Sports Research will launch the second
installment of its #HyImpact series with Musical Artist Nate Wyatt
featuring a teaser of his new song, “Mamacita”, under Nate’s
Independent Record Label, On The Rise Enterprise, set to release
later this summer.
"My life goal has always been to use my talents to make people
happy and to create memorable experiences,” says Artist Nate Wyatt.
“The Hydrate Hero Campaign has made me feel like I'm part of
something great that impacts so many, aligning perfectly with my
personal and professional goals."
Sports Research Hydrate™ is a sugar-free, low-carb, non-GMO
Project Verified, Vegan Friendly, Gluten-Free, and Informed Sport
Certified electrolyte powder formulated with a 2:1
Sodium-to-Potassium ratio, ensuring optimal electrolyte levels and
defense against fluid loss. Packed with 65+ trace minerals, seven
essential vitamins, and is further enhanced with coconut water,
Hydrate replenishes electrolytes lost during vigorous exercise.
Each order includes 16 individual stick packs, offered in four
flavors: Raspberry Lemonade, Cherry Pomegranate, Lemon Lime, and
Passion Fruit, making it a convenient and effective way to stay
hydrated and maintain optimal performance.
To watch the campaign play out, join Sports Research on TikTok
and Instagram or to learn more about how Hydrate™ could fuel your
Sport of Life, visit www.sportsresearch.com/hydrate to learn
more.
About Sports Research:
Since 1980, Sports Research has been a family-owned and operated
company founded on a passion for fitness, wellness, and healing.
The company’s first product, Sweet Sweat®, quickly gained
popularity and paved the way for a wide range of proven,
research-backed health and fitness products designed for everybody
— inside and out. Sports Research is committed to using only the
highest quality ingredients and materials sourced from around the
world, many of which have been the center of scientific
studies—just as the name implies. The Sports Research team of
experts is dedicated to helping people live their best lives by
providing innovative and effective health and fitness
solutions.
To learn more about the company's commitment to quality and its
robust product line, visit sportsresearch.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240619581278/en/
Allison Ullo Trust Relations allison@trustrelations.agency
610-905-1817