Earn Alliance, the largest web3 game aggregator and
discovery platform leading the future frontier of gaming through
revolutionary engagement strategy and curation of
highly-engaged gaming ecosystems, is excited to announce their
latest hires. Cross-industry veteran
Kimberly
Knoller joins as
Chief Marketing
Officer,
Graeme Griffin signs on
as
Head of Games (Game and Economy Design Services),
and
Amit Goel takes on the role
of
Director of Product (Ad Tech).
Knoller brings more than a decade of
dynamic experience in entertainment marketing, specializing in
music, fan acquisition and engagement, audience development,
gaming, and technology. With an illustrious career spanning major
record labels and innovative ventures, she has consistently been at
the forefront of connecting brands and talent with new fan
communities through creative, future-forward marketing
strategies.
During her tenure at Warner Records,
Knoller pioneered the establishment of the first direct-to-fan
marketing and engagement team, working with renowned artists such
as My Chemical Romance, Green Day, Metallica,
and Josh Groban. Her expertise in crafting compelling
narratives, fostering audience loyalty, and implementing
fan-centric digital marketing strategies has set her apart in the
industry.
As the founder of The Knoller Group,
Knoller and her team have achieved global recognition, delivering
notable successes such as Echosmith's multi-platinum
hit "Cool Kids" and pioneering direct-to-fan e-commerce platforms
for leading gaming-and music focused channels.
Knoller's visionary leadership extends to
executive roles at companies such
as unPaired and PIXELYNX, where she
contributed to the development of groundbreaking web3 initiatives,
including the first IRL Human Connection Protocol and music
metaverse gaming experiences.
In her new role as Chief Marketing
Officer at Earn Alliance, Knoller is leading
the charge in furthering the platform's mission to connect gamers
to games, building fandoms, and engaging communities. Knoller’s
expertise has already brought major success to Earn Alliance with a
rapid audience growth of 650,000 highly engaged gamers It’s clear
that Knoller's appointment comes at a pivotal moment as the demand
for web3 gaming tools continues to surge.
"I am thrilled to join Earn Alliance at such an
exciting juncture in the evolution of web3 gaming,”
says Knoller. “Earn Alliance's commitment to fostering
highly engaged fan driven communities aligns perfectly with my
passion for leveraging innovative marketing strategies to connect
people with immersive gaming experiences. Together, we will
redefine the future of gaming ecosystems."
“With the explosive growth of web3 games,
there’s an even greater need for innovative marketing to draw
gamers into new experiences,” offers Joseph “Coop” Cooper,
CEO & Founder of Earn Alliance, "The range of expertise
that Kimberly brings to Earn Alliance is a complete game changer
for us. Her work in fan engagement and digital marketing is exactly
what we need to propel our vision forward. With Kimberly’s
guidance, we are redefining game discovery and player engagement
for the future of entertainment and gaming.”
Meanwhile, Graeme
Griffin brings over two decades of experience in the
gaming industry, and has developed a diverse portfolio that
includes MMO RPGs, sports simulations, strategy games, and casual
mobile games. Starting as a C++ Engineer and Producer, he advanced
to roles such as Lead/Principal Designer and Product Lead at
companies like 6Waves, Zynga, Ubisoft, and VGW.
“I'm passionate about crafting games that offer
meaningful experiences—entertaining, inspiring, educating, and
impacting players' lives,” said Griffin. “I view games
as a potent medium, comparable to, if not more influential than,
TV, movies, and books. They shape and influence us, hence the
necessity for responsible creation, avoiding products that merely
consume time and money. [Earn Alliance’s Founder] Coop is a deeply
committed champion of the player lens and passionate about
developing games that contribute meaningfully to the industry. His
latest venture into blockchain gaming, with the goal of creating a
‘fun and engaging’ game that is sustainable, led me to join him on
this innovative and disruptive journey.”
Amit Goel, who also has over 20 years
experience, has been a software engineer, an entrepreneur, and a
product manager. His career began with writing middleware in
embedded systems and cloud-based software development. Amit
ventured into entrepreneurship by launching a digital content and
micropayments business. Later, he held product leadership roles at
VC-funded companies like Knowlarity and Amagi, scaling them to
multi-million-dollar global operations.
Before joining Earn Alliance, Amit led the APAC
product team for The Trade Desk, the largest DSP of the open
internet, based out of Singapore. With his experience in both
startups and multinational corporations, Amit excels in building
products from 0 to 1 and scaling them globally. At Earn Alliance,
Amit will serve as Director of Product, focusing on building and
scaling the programmatic ad exchange and solving complex issues in
programmatic advertising for mobile and casual gaming.
“I’m thrilled to join the team at Earn Alliance.
I worked with Coop at The Trade Desk in Hong Kong and found we had
a shared deep interest for possibilities in the web3 domain,”
said Goel. “I look forward to seeing these
possibilities come to life as we build the ad-tech systems for the
next generation of gaming.”
“I have known Graeme and Amit for many years and
seen their evolutions as influential powerhouses in this
industry,” compliments Coop. “I’m beyond excited to
have them join our team and bring their pivotal insight to our
network. Together our team will thoughtfully work together to build
a bridge to the future of gaming, making worthwhile, exciting new
experiences for diehard gamers and curating a point of entry for
new users through the magic of play.”
Earn Alliance has solidified its position as one
of the largest active web3 communities, boasting over 75 game NFT
launches in 2023 alone. With the introduction of a gamified reward
ecosystem, the platform aims to attract and retain highly engaged
gamers, offering a cost-effective alternative to traditional
advertising models.
About Earn Alliance:Earn Alliance is the
largest web3 platform that connects gamers to games, building
fandoms and engaging communities. With a focus on revolutionizing
gaming ecosystems through innovative web3 technologies, Earn
Alliance offers a gamified reward ecosystem designed to attract and
retain highly engaged gamers.
Connect with Earn
Alliance: Website | Twitter | LinkedIn | Discord
Download Earn Alliance App: Google Play
Store | Apple Store
The Untold Chelsey Northern, Elana Rose, Cory Councill Publicity
earnalliance at wearetheuntold.com
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