The series of video ads, which will be available for anyone to
mint as NFTs, draws contrasts between Ethereum, traditional
finance, and tech platforms; minting proceeds will directly benefit
Ethereum developers and the video’s actors.
Crypto specialist Bitwise Asset Management announced today the
launch of a national ad campaign highlighting the unique
capabilities of the Ethereum blockchain. The campaign will feature
a series of Ethereum-themed video ads on several of the nation’s
largest business news networks and other paid channels. The series
seeks to reinforce Bitwise’s brand as an educator and build
awareness of Ethereum, the platform underpinning some of the
biggest projects in crypto, from stablecoins and NFTs to
decentralized finance and tokenization.
TV Spot To Be Minted as NFT
As part of the rollout, Bitwise is offering the opportunity for
all viewers to mint the ads as low-cost, open-edition NFTs through
Zora, one of the most widely used NFT platforms on Ethereum.
According to Zora, it is the first national TV spot to be minted as
an NFT.
Proceeds from the minting will be split evenly between the
Protocol Guild, an organization that supports Ethereum open-source
developers, and the video’s actors. In addition to helping support
the broader Ethereum ecosystem, the arrangement highlights one of
Ethereum’s unique capabilities: fostering fair, transparent, and
direct compensation for creators.
"It’s incredible to see Bitwise advance the onchain world,” said
Jacob Horne, co-founder and CEO of Zora, “both with their products
and with posting their national television ad on Zora—with splits
to all involved. This is a first for the industry, and utilizing
our growing onchain social network is exciting to see.”
Spotlight on Ethereum
“Ethereum is the world’s most versatile blockchain,” said
Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing.
“With this campaign, we wanted to bring that versatility to life in
a memorable way. There’s something about personifying Ethereum as a
contrast to legacy financial and tech platforms that both
highlights its potential and spotlights just how inefficient the
status quo can be. With these ads, we’re excited to point to
Ethereum’s groundbreaking potential with the approachability, wit,
and crypto-native ethos that has always defined Bitwise.”
Creative concepting and production for the ads, which star Jamie
Kaler and Michael Tacconi, were done in partnership with Los
Angeles-based creative agency Studio City PXL and production
company Revolver Films. Both firms also collaborated on Bitwise’s
successful “Bitcoin Is Interesting” campaign that debuted in
December 2023 with actor Jonathan Goldsmith.
“Our Studio City PXL team is honored to be the creative agency
for this historic Bitwise campaign,” said Studio City President Joe
Tamanini. “Their commitment to evolving the Bitwise brand in
meaningful, attention-grabbing, and innovative ways is tremendous
and makes for a smooth creative process at rapid speed. We’re
grateful for their clear vision and trust, as well as the talented
direction of Carla Dauden and Mark Priola’s physical production
team at Revolver Films. We're absolutely thrilled that our work is
being minted on the Ethereum blockchain!”
Founded in 2017, Bitwise has a six-year track record of
investment excellence, industry-leading education, and a broad
suite of professional investment products spanning ETFs, private
funds, active solutions, and separately managed account strategies.
The firm serves as a partner to thousands of investment
professionals and financial institutions looking to understand and
access bitcoin and other crypto assets.
About Bitwise
Bitwise Asset Management is the largest crypto index fund
manager in America. Thousands of financial advisors, family
offices, and institutional investors partner with Bitwise to
understand and access the opportunities in crypto. For six years,
Bitwise has established a track record of excellence managing a
broad suite of index and active solutions across ETFs, separately
managed accounts, private funds, and hedge fund strategies. Bitwise
is known for providing unparalleled client support through expert
research and commentary, its nationwide client team of crypto
specialists, and its deep access to the crypto ecosystem. The
Bitwise team of more than 60 professionals combines expertise in
technology and asset management with backgrounds including
BlackRock, Millennium, ETF.com, Meta, Google, and the U.S.
Attorney’s Office. Bitwise is backed by leading institutional
investors and has been profiled in Institutional Investor,
Barron’s, Bloomberg, and The Wall Street Journal. It has offices in
San Francisco and New York. For more information, visit
www.bitwiseinvestments.com.
Important Disclosures
The opinions expressed herein are intended to provide insight or
education and are not intended as individual investment advice.
Bitwise does not represent that this information is accurate and
complete and should not be relied upon as such.
Certain of the Bitwise investment products may be subject to the
risks associated with investing in crypto assets, including
cryptocurrencies and crypto tokens. Because crypto assets are a new
technological innovation with a limited history, they are a highly
speculative asset. Future regulatory actions or policies may limit
the ability to sell, exchange or use a crypto asset. The price of a
crypto asset may be impacted by the transactions of a small number
of holders of such crypto asset. Crypto assets may decline in
popularity, acceptance or use, which may impact their price.
Prior to making any investment decision in respect of any Fund
or Shares of any Fund, each investor must undertake its own
independent examination and investigation of the Fund, including
the merits and risks involved in an investment in the Fund or
Shares, and must base its investment decision, including a
determination of whether the Fund would be a suitable investment
for the investor, on such examination and investigation and must
not rely on Bitwise or the Funds in making such investment
decision.
Prospective investors must not construe the contents of this
communication as legal, tax, investment, or other advice. Each
prospective investor is urged to consult with its own advisors with
respect to legal, tax, regulatory, financial, accounting and
similar consequences of investing in any Fund, the suitability of
the investment for such investor and other relevant matters
concerning an investment in any Fund.
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version on businesswire.com: https://www.businesswire.com/news/home/20240620643023/en/
Frank Taylor/Ryan Dicovitsky Dukas Linden Public Relations
Bitwise@DLPR.com