Test Your Eye for AI: Leading Online Travel Agency justfly.com Introduces its Latest Brand Photography Through an AI Lens with its "Unmasking Intelligence" Photo Campaign
June 20 2024 - 7:00AM
Business Wire
Win Airline Tickets, a Two-Night Stay in a Top
Destination in the U.S. or Canada, and a Premium Camera to Document
Your Adventure
As the summer travel season kicks off, leading online travel
agency justfly.com is thrilled to announce the launch of its
“Unmasking Intelligence” photo contest. The campaign invites the
public to test their eye for AI by interacting with the company’s
latest brand photography, which blends real photos with AI
enhancements and challenges them to discern where reality ends and
AI begins.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240620839448/en/
justfly.com used AI creatively by first
conceptualizing photos using AI, replicating them in real life, and
then altering the final images with AI for the contest and brand
photography. (Photo: Business Wire)
“Technology is revolutionizing the travel industry, and AI is at
the forefront of this transformation,” said Henri Chelhot, CEO of
justfly.com. “At justfly.com, we are dedicated to blending
innovation with accessibility, ensuring our customers experience
the best of both worlds. Our 'Unmasking Intelligence' campaign
demonstrates our commitment to innovation and our passion for
creating memorable travel moments through technology.”
The goal of the campaign is to showcase the company’s commitment
to incorporate advanced technology in every aspect of their
business. From simplifying the booking process and making travel
more accessible, to using AI-enhanced photography in their
marketing, justfly.com is embracing AI to enhance our travel
experiences. “We wanted to offer a fresh perspective on travel and
exploration,” added Chelhot. “This contest engages our audience in
a fun and interactive way and highlights the incredible
advancements in AI and its potential to enhance our travel
experiences.” Starting June 20, participants in the U.S. and Canada
are invited to explore a series of 29 photos that have been
expanded with AI. By dragging a line to identify where the real
image ends and the AI generated one begins, participants will be
entered for a chance to win the ultimate travel prize.
The lucky winner, to be announced the week of July 8 will
receive two airline tickets to their choice of Montreal, Toronto,
New York, or Miami. The prize also includes a two-night hotel stay
and a Sony ZV-1 digital camera, perfect for vlogging and capturing
this unforgettable travel experience. The contest is open to
residents of the United States and Canada (excluding Quebec)
only.
About justfly.com
justfly.com™, a Momentum Ventures subsidiary, is an online
travel agency created to reach the North American market.
Partnering with more than 400 airlines that travel to and from the
U.S. justfly.com makes travel accessible, enabling more people to
visit new places and explore new cultures. Since 2014, the company
has been focused on offering the best travel options while
providing a user-friendly and efficient customer experience. More
can be found at justfly.com.
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media_relations@justfly.com