NEW
YORK, June 19, 2024 /PRNewswire/ -- The global
sports drink market size is estimated to grow by USD 14.19 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of
over 6.16% during the forecast
period. Consumer focus on health and wellness is
driving market growth, with a trend towards changing
consumer demographics. However, threat from other health and
wellness products poses a challenge. Key market players
include Abbott Laboratories, Acli Mate, Advanced Biotech, All
Sport, BA SPORTS NUTRITION LLC, BioSteel Nordics, Britvic plc,
Decathlon SA, Frucor Suntory New Zealand Ltd., GlaxoSmithKline Plc,
Grupo Embotellador ATIC SA, Gujarat Cooperative Milk Marketing
Federation Ltd., MyDrink Beverages, Nestle SA, Olvi Plc, PepsiCo
Inc., Steric Trading Pty Ltd., The Coca Cola Co., The Jel Sert Co.,
and The Kraft Heinz Co..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), Packaging (PET bottles and Cans), and
Geography (APAC, North America, Europe, South America, and Middle
East and Africa)
|
Region
Covered
|
APAC, North America,
Europe, South America, and Middle East and Africa
|
Key companies
profiled
|
Abbott Laboratories,
Acli Mate, Advanced Biotech, All Sport, BA SPORTS NUTRITION LLC,
BioSteel Nordics, Britvic plc, Decathlon SA, Frucor Suntory New
Zealand Ltd., GlaxoSmithKline Plc, Grupo Embotellador ATIC SA,
Gujarat Cooperative Milk Marketing Federation Ltd., MyDrink
Beverages, Nestle SA, Olvi Plc, PepsiCo Inc., Steric Trading Pty
Ltd., The Coca Cola Co., The Jel Sert Co., and The Kraft Heinz
Co.
|
Key Market Trends Fueling Growth
The global urban population, now at 56.15%, is driving an
increase in sales of sports drinks. Factors include higher
disposable incomes, changing lifestyles, and health consciousness.
In countries like the US, UK, and UAE, where urbanization is
advanced, this trend is particularly noticeable. The growing
prevalence of lifestyle diseases has consumers seeking healthier
alternatives, creating a lucrative market for sports nutrition
products. This demographic shift, coupled with awareness of sports
drinks' benefits, is expected to boost sales during the forecast
period.
The Sports Drink market is experiencing significant growth with
key trends including the use of sodium, carbohydrates, and
proteins. Consumers are seeking products that provide energy and
hydration during physical activity. The market is also seeing an
increase in demand for low-calorie and sugar-free options.
Carbohydrates are essential for providing energy during workouts,
while sodium helps maintain hydration levels. Proteins are becoming
increasingly popular for their role in muscle recovery. Brands are
responding by offering a variety of flavors and product forms,
including powders, ready-to-drink, and concentrates. The market is
expected to continue growing as more people adopt active
lifestyles.
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Market Challenges
- The sports drink market expansion is hindered by the presence
of viable alternatives, including protein supplements, energy
drinks, and nutritious bars. These options offer more natural
nutrition and are often sugar-free. Protein shakes and bars are
gaining popularity due to their direct nutritional benefits,
potentially limiting the market's growth during the forecast
period.
- The Sports Drink market faces several challenges. Demand for
these beverages is increasing due to their ability to replenish
electrolytes and hydrate consumers during physical activity.
However, the market also faces competition from other hydration
sources like water and other beverages. Additionally, consumers are
becoming more health-conscious, leading to a demand for drinks with
natural ingredients and fewer additives. Producers must adapt to
these trends by offering innovative, high-quality products that
cater to the evolving needs of consumers. Furthermore, regulations
and labeling requirements add complexity to the market, requiring
companies to invest in research and development to meet these
standards. Overall, the Sports Drink market presents both
opportunities and challenges for businesses.
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challenges - Download a Sample Report
Segment Overview
This sports drink market report extensively covers market
segmentation by
- Distribution Channel
- Packaging
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- The sports drink market is a
significant business sector, catering to athletes and fitness
enthusiasts. Companies produce these beverages to replenish fluids,
electrolytes, and nutrients lost during physical activity.
Consumers value convenience, taste, and effectiveness. Major brands
dominate the market, but smaller players also compete with
innovative offerings. Market growth is driven by increasing health
consciousness and the expanding fitness industry. Companies invest
in research and development to create superior products, ensuring
customer satisfaction and loyalty.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The Sports Drink Market encompasses a wide range of beverages
designed to enhance athletic performance, catering to both casual
consumers and athletes in emerging nations. These beverages come in
various forms, including bottles (pet and glass) and cans, and
offer different levels of carbohydrate content, such as isotonic,
hypotonic, and hypertonic. Flavored sports drinks, available in a
variety of flavors like Cherry Lime
and Citrus Berry, are popular choices among fitness enthusiasts.
Business Information Services indicate that investments in
innovations, like functional beverages and new ingredients, such as
citric acid, continue to shape the market.
Market Research Overview
The sports drink market is a significant sector within the
beverage industry, catering to consumers engaged in physical
activities. These beverages are formulated to replenish fluids,
electrolytes, and carbohydrates lost during exercise. The market
encompasses various types of sports drinks, including isotonic,
hypertonic, and hypotonic, each offering unique benefits. Consumers
prefer these drinks for their convenience, quick absorption, and
ability to enhance performance and recovery. The market is driven
by factors such as increasing health consciousness, rising
participation in sports and fitness activities, and the growing
popularity of active lifestyles. Additionally, innovations in
product offerings, such as low-sugar and organic options, further
expand the market's reach.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Packaging
-
- Geography
-
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio