Brown Books Publishing Group Releases New Book on Sinus Care and Surgery by Dr. Reuben Setliff, Winner of the FIERO Award for Innovation, Education and Research in Otorhinolaryngology
June 18 2024 - 6:28PM
Business Wire
In Let’s Clear Things Up: The Truth About Sinus Surgery (Brown
Books Publishing Group; published June 18, 2024), sinus specialist
and retired otolaryngologist Dr. Reuben Setliff III seeks to
empower patients by educating them on the reality of modern sinus
care and surgery.
With accessible, uncomplicated language informed by his
extensive medical background, Dr. Setliff explains that while the
industry at large has shifted to improved techniques, sinus
professionals continue to utilize highly invasive procedures. He
walks readers through the history of sinus surgery, sharing his
newfound non-invasive techniques and emphasizing that more extreme
techniques, “in the vast majority of sinus cases, are simply not
necessary.”
Dr. Setliff elaborates that the instructions and details for his
approach are specific enough for other surgeons to easily implement
and replicate. He provides a wealth of information, including
common complaints, sinus struggles and the best — and least
damaging — route to solve them. He additionally offers suggestions
of nonmedical alternatives related to at-home techniques and diet
choices which can aid a patient on their sinus-health journey.
Let’s Clear Things Up is the culmination of a conscientious
surgeon’s life’s work. For Dr. Setliff, putting patients before
practice is his priority. This book helps individuals to know their
options and make the most informed decision possible when it comes
to sinus procedures. Dr. Setliff himself says it best: “A
well-informed patient is an empowered patient.”
Dr. Reuben Setliff III is board-certified in the
care of patients with ear, nose and throat complaints. However, the
last twenty years of his medical practice were limited exclusively
to the care of patients with nasal and sinus complaints. During
that time, he also pursued the goal of delivering increasingly
effective and minimally invasive medical and surgical solutions for
sinus sufferers. What followed were multiple innovative
breakthroughs in sinus care and surgical procedures, instruments
and techniques, leading to national and international recognition.
He was among the first, if not the first, physician to open a
sinus-only medical practice in the Midwest. Thousands of sinus
sufferers found relief and a better quality of life under his care,
including those patients who, despite the best effort of other
physicians, had failed to find relief.
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Media Contact: Amy.Goppert@theagencyatbb.com