After nearly two decades in the ad-supported streaming industry,
Future Today, a pioneer in delivering cutting-edge CTV ad-supported
solutions, announced plans to launch original competition based TV
series and movies on its Fawesome channel at the 2024 IAB NewFronts
in New York.
For the first time ever, Future Today is creating original
programming featuring stories and themes that resonate with
Fawesome’s audience which is young and diverse. The median age of
Fawesome’s audience is 40, and 21% of its audience is African
American and 27% is Hispanic, respectively. The new programs will
launch later in 2024.
Future Today launched originals on its flagship Kids &
Family channel – HappyKids, a few years ago, and today’s
announcement continues to build on the success that the company has
seen with originals on HappyKids. Future Today’s streaming apps and
flagship channels include over 270,000 movies, TV shows, and video
assets. This new chapter leverages learnings from billions of hours
of content consumed across Future Today’s properties.
“Since our inception we have successfully delivered some of the
top content to streaming families. Now with originals, we embark on
the next chapter in our company’s growth,” said Vikrant Mathur,
Co-Founder at Future Today. “With the increase of subscription
video-on-demand fatigue, these projects will expand our portfolio
of quality content and give consumers original programming they
desire at a price they love - free. Our new shows and movies are
just the start. We aim to bring more original content to Fawesome
viewers in the future!”
In partnership with Digital Media Studios, founded by Aaron L.
Williams, Future Today is thrilled to announce the expansion of its
programming slate with the launch of four Fawesome Originals. Among
these are two exciting competition game shows and two captivating
feature films chronicling the inspirational journeys of prominent
African American leaders, including:
- Southern Food Truck Wars: A new bracket style,
single elimination competition show featuring eight food truck
owners showcasing the best southern food to a panel of three judges
for the grand prize and the title Southern Food Truck Wars
Champion.
- Game Night!: A new series that transforms
beloved classic and familiar games into an exciting live game show
experience with added twists, where contestants team up to compete
for points and prizes.
- The Peanut Man: A biographical drama that
chronicles George Washington Carver, a self-taught agricultural
scientist who prayed to God for wisdom about the peanut.
- Greenwood Rising: A biographical drama that
chronicles the remarkable journey of O.W. Gurley, a visionary
entrepreneur whose determination and resilience transformed the
Greenwood District of Tulsa, Oklahoma into the iconic Black Wall
Street.
“Our collaboration with Future Today for Fawesome Originals
marks a significant milestone in our mission to deliver
high-quality, engaging, and audience-specific made-to-order
content,” said Aaron L. Williams, CEO of Digital Media Studios.
“With our two new state-of-the-art facilities, we are thrilled to
embark on this new journey with Future Today.”
Joshua K. Carpenter, Founder of Global Content, played a key
role in facilitating and negotiating the production slate deal on
behalf of Future Today and Digital Media Studios.
Carpenter added, “We are thrilled to help bring together
forward-thinking companies to create data-driven original content
for their passionate streaming audiences. We specialize in merging
content creators and buyers into the loop of global licensing, and
we’re excited for this new historical chapter, combining Future
Today with Digital Media Studios and Aaron’s creative team for
Fawesome Originals.”
“Original content that is exclusive to Future Today is a welcome
and exciting addition to the portfolio. Future Today has the
knowledge and expertise to be successful. Creating original content
is a natural progression as we enter the next phase of streaming
media. Having started with building apps, now it's time to become
storytellers,” said Jennifer D'Alessandro, Head of Ad Sales and
Marketing at Future Today. “By developing original content, we have
an opportunity to ideate storylines and integrate brands into the
production, delivering new avenues to connect with audiences beyond
ad creatives.”
For more information contact Jennifer D'Alessandro;
jennifer@futuretodayinc.com.
About Future TodayFuture Today is
a leader in the ad-supported streaming media universe with its
flagship channels – Fawesome, HappyKids and iFood.tv – ranking in
the top free channels across nearly every OTT consumer platform.
The company’s proprietary, cloud-based technology platform manages
OTT services for hundreds of content owners, producers,
distributors, and major media companies helping them launch and
monetize complex Connected TV channels across devices in a matter
of days. Future Today’s comprehensive portfolio of technology and
services includes video management, content management and
publishing, app development and maintenance, cross-channel
promotion, advertising, monetization and more. Learn more about
Future Today at https://futuretodayinc.com
About FawesomeFawesome presents a vast
collection of 173,000 popular movies, comedy specials,
documentaries and television shows, spanning all genres: family,
comedies, true crime, drama, westerns, reality and classics, all
accessible for free without the need for subscriptions, credit
cards or accounts. Our content is available on all major OTT
platforms and streaming devices, including Roku, Fire TV, Apple TV,
Xfinity, Vizio, and most major connected TV and mobile devices.
Watch on Fawesome at https://fawesome.tv
About Digital Media StudiosDigital Media
Studios, founded by Aaron L. Williams, is a leading film production
company specializing in a diverse range of genres for TV networks
and streaming platforms known for exceptional storytelling and a
commitment to meeting strict deadlines and budgets. Discover more
about Digital Media Studios at https://digitalmediala.com
About Global ContentJoshua K. Carpenter,
Founder of Global Content, is an entrepreneur, educator, and
entertainment executive with over a decade of acquisitions and
sales experience licensing Movies & TV content for limited
theatricals, television networks, home entertainment, and streaming
platform releases into the global marketplace for first-time
filmmakers with micro and low budgets to seasoned filmmakers with
star-powered casts up to $20M. Discover more about Global Content
at https://www.globalcontent.co
Press Contact:
Future Today Media ContactsKate Dougherty /
Brittany Tibaldi551-265-2825 / 347-487-6794kdougherty@kcsa.com /
btibaldi@kcsa.com