NIAGARA, ON, April 25,
2024 /CNW/ - The Wine Marketing Association of
Ontario (WMAO) is pleased to
announce the appointment of Dean
Foerter as its full-time permanent Executive Director. Dean
brings nearly 25 years of invaluable experience in brand building,
advertising, marketing, market research and new product
development, with significant expertise in the wine category.
Prior to joining WMAO, Dean held distinguished positions at some
of the world's leading advertising agencies, including J.
Walter Thompson, where he served as
Chief Strategy Officer for both the Toronto and Chicago offices. His extensive background and
proven track record make him an outstanding addition to the WMAO
team.
"We are delighted to welcome Dean as our permanent Executive
Director," said the WMAO Board of Directors in a joint statement.
"His leadership, vision and dedication over the past several
months, alongside our exceptional staff, have earned him the
respect of the Board, the VQA Marketing Committee and industry
stakeholders. With Dean at the helm, we are confident in our
ability to further enhance our brand strategy and marketing
assets."
Dean's appointment marks a significant milestone for WMAO, as he
transitions from his previous role as Interim Executive Director.
The Board extends its sincere gratitude to Dean and all
stakeholders for their hard work, commitment, and collaboration as
the organization embarks into an exciting new strategic brand
territory in the coming months.
"I'm grateful to be welcomed into this team," said Dean. "I look
forward to creating experiences that thrill and delight the wine
drinkers of Ontario, and
ultimately helping Ontario take
its rightful place as a leading new world wine region."
Under Dean's leadership, WMAO looks forward to advancing its
mission of promoting Ontario's
vibrant wine industry and showcasing the exceptional quality and
diversity of Ontario wines to
consumers both domestically and internationally.
About the Wine Marketing Association of Ontario:
The Wine Marketing
Association of Ontario is
dedicated to promoting the VQA wines of Ontario – both the vintners and the unique
qualities of our authentic VQA wines that are made exclusively from
100% Ontario-grown grapes. Wine
Country Ontario is dedicated to promoting Ontario's wine-growing regions – from the
wines and wineries themselves to the complete experience of each
destination: local cuisine, year-round activities and warm
hospitality. Wine Country Ontario is a brand trademark of the Wine
Marketing Association of Ontario.
SOURCE Wine Marketing Association of Ontario