Infographic on Second Screen Usage Released
April 03 2014 - 6:06PM
Marketwired
Infographic on Second Screen Usage Released
Koeppel Direct Highlights Findings of Nielsen Study Examining TV
Viewers' Use of Tablets and Smartphones
DALLAS, TX--(Marketwired - Apr 3, 2014) - Koeppel Direct has
released a new infographic highlighting the findings of a Nielsen
study that examines TV viewers' use of tablets and smart phones.
The infographic asks the question, "Is your agency connecting the
dots between second screens?" and goes on to highlight various
statistics found in the study. These figures include the fact that
an estimated 76% of tablet owners use them while watching TV,
whereas some 63% of smartphone owners are estimated to do the same
according to Nielsen.
Other sections of the infographic highlight the fact that second
screen users are employing them to buy a product that is advertised
on TV, engage in social networking, and purchase coupons/deals
related to television programs. "The evidence suggests that these
second screen usage trends are only increasing," remarked the
agency's President, Peter Koeppel, "Our infographic is designed to
communicate the statistics in a fun and visually compelling way,
and to highlight the fact that Koeppel Direct is committed to
tracking consumer behavior from one screen to another."
About Koeppel Direct: Koeppel Direct uses DRTV as the hub for
integrated campaigns to create awareness and drive sales across all
channels. Their direct marketing arsenal includes DRTV, online,
radio, print, and mobile engineered to seamlessly integrate and
deliver accountable results. Whether your customer picks up the
phone, orders online, or buys at retail, their media will drive
purchase intent, deliver ROI, and engage your consumer with a
consistent and cost-effective media presence. Learn more at
http://www.koeppeldirect.com or telephone 972-732-6110.
Media Contact: Peter Koeppel President Office: 972-732-6110
E-mail: Email Contact 16200 Dallas Pkwy Ste. 270 Dallas, TX,
75248-6875 www.koeppeldirect.com