iSIGN Media Completes Canada Wide Mobile Advertising Network in the Mac's Convenience Inc. and Couche-Tard Inc. Chain
March 15 2012 - 5:42PM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company" (TSX VENTURE:ISD),
a leading provider of interactive mobile advertising solutions that
serves advertisers, manufacturers, retailers and advertising
agencies throughout North America, announced today that the Company
has met their March 15 installation deadline and has successfully
installed their Interactive Marketing Solution ("IMS") 3.1
software, which is ready to begin broadcasting live throughout
Mac's Convenience Inc. and Couche-Tard Inc. stores across Canada,
spanning more than 1,201 locations as of today's date and shortly
to over 1,400 Mac's/Couche-Tard stores, connecting with a minimum
of 1.5 million mobile devices every day.
With the mobile advertising network successfully installed,
Mac's/Couche-Tard is preparing their broadcasting content so that
iSIGN's IMS solution will be able to interact with mobile devices
within proximity of Mac's/Couche-Tard stores across the country,
sending free of charge and permission-based interactive advertising
messages related to specific Mac's/Couche-Tard products and
promotions that are relevant and timely. Representing iSIGN's
mobile advertising solution and the "Mac's Goes Mobile" launch will
be iSIGN's ambassador Ashleigh McIvor, Canada's Olympic Gold
Medalist and Skicross Champion.
Now fully operational, iSIGN's IMS solution will gather
real-time shopper audience metrics, enabling advertisers to gather
instant information on shopper preferences and behavior, while
delivering greater Business Intelligence and measurable redemption
rates to generate ROI at significantly less than the cost of
traditional advertising methods. iSIGN sales representative
agencies are already presenting the network to advertising
agencies.
"Until now iSIGN's IMS solution within Mac's/Couche-Tard's has
been 'discovering' - or locating nearby mobile devices via
Bluetooth(TM) and interacting with more than 812,900 mobile phones
per day. But learning customers' habits, needs and shopping desires
is only part of what our technology can do," said Alex Romanov,
iSIGN'S Chief Executive Officer. "Once advertising content is
delivered through our solution it can be used to its full
potential, helping Mac's/Couche-Tard stores engage with and draw in
more consumers who are nearby and primed and ready to purchase.
With access to confirmed shopper data and analytics, iSIGN will
help Mac's/Couche-Tard and other advertisers paint the most
accurate picture of shoppers to date."
Thanks to iSIGN's location-aware technology Mac's/Couche-Tard
will be able to engage with potential customers within 300 ft. of
any Mac's/Couche-Tard location via Bluetooth(TM) and eventually
Wi-Fi technology, while receiving a wealth of data and shopper
metrics. By delivering daily data on an unparalleled scale, Mac's/
Couche-Tard can expect a significant return on investment, while
engaging with consumers in convenient new ways.
About iSIGN Media
iSIGN Media is a North American leader in multiplatform
advertising solutions that utilize Bluetooth, Mobile, WiFi and
Location-Aware technologies to deliver rich media, permission-based
messages to engage consumers more deeply and cost-effectively. The
resulting business intelligence and real time metrics, gathered
through iSIGN's patent-pending advertising platform, deliver
insights into emerging consumer behaviors that help advertisers
measure their efforts and make better business decisions to
increase ROI and customer loyalty. Headquartered in Richmond Hill,
Ontario, with R&D and customer support operations in Vancouver,
BC and Tampa, FL, the Company has also grown to become the largest
owner/operator of in-store digital media in Canada with 5,600
digital signs in 1,400 locations. Partners include: AOpen America
Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is
publicly traded in Toronto (TSX.V) Additional information can be
found at www.isignmedia.com.
Contacts: MEDIA RELATIONS ThinkInk PR Vanessa Horwell
305.749.5342 x 232 in the USvanessa@thinkinkpr.com ThinkInk PR
Danielle Mason 416.628.6570 in Canadadmason@thinkinkpr.com
www.isignmedia.com