Search Retargeting Leader Follows 2011 Growth With New Presence for Operations and Sales
March 15 2012 - 3:04PM
Marketwired
Today, NYC-based search retargeting company Magnetic announced
outstanding momentum, exceeding a 500% year over year revenue
growth along with an increase in its staff of 250%. Additionally,
the company has recently opened new offices in Los Angeles and
Buffalo, NY and has plans to open a Chicago office in spring 2012.
"Since its inception, Magnetic has been 100 percent committed to
helping advertisers and agencies leverage search data to drive
better display ad performance and expand search campaigns," said
James Green, CEO of Magnetic. "Our expansion is a testament to the
growing demand for search retargeting, and we're excited to play a
role in the industry-wide adoption of data-based targeting and
utilization of search data."
Magnetic was the first company to focus exclusively on search
retargeting. The company's technology is helping marketers achieve
better display ad performance by integrating intent data from
search with the scale of display advertising. With new offices this
year, Magnetic is focused on penetrating sales opportunities on the
west coast and central region of the United States. The Buffalo
office will focus on attracting that region's growing base of
engineers.
Green adds, "The search waters are vast. Multiple environments,
from vertical and e-commerce sites to shopping comparison engines,
provide valuable data and represent a huge opportunity for search
retargeting."
To support company growth, Magnetic has expanded its staff
across multiple departments including engineering and product,
optimization, sales, client services and marketing.
For more information, visit: http://www.magnetic.is.
About Magnetic: Magneticâ„¢ was founded in
2008 and represents the first company to focus 100% on search
retargeting. Through Magnetic's search retargeting technology,
advertisers target users with display ads based on their search
history. With billions of monthly searches, Magnetic's scalable
search data marketplace crunches hundreds of millions of keyword
combinations giving marketers and agencies the ability to leverage
search data, a key indicator of intent, beyond the search engine.
Magnetic's customer base includes Fortune 500 brands, the largest
U.S. advertising agencies, ad networks, exchanges and demand side
platforms. Magnetic is headquartered in New York City and funded by
investors including Charles River Ventures, NYC Seed, Roger
Ehrenberg's IA Capital Partners, Founder Collective, New York City
Investment Fund, Ron Conway and multiple angels. For more
information, please visit http://www.magnetic.is.
Media Contact: Carla Rudder blast! PR for Magnetic (225)
238-1091 Carla@blastpr.com