vAuto’s RealDeal Enhances Sales Flexibility With Mobile Integration
March 15 2012 - 11:34AM
Business Wire
vAuto’s RealDeal is now available for dealership sales teams to
use on Android phones, as well as Apple’s iPhone and iPad.
“We’re pleased to complete RealDeal’s integration across the top
mobile platforms,” says Keith Jezek, vAuto president. “It gives our
dealers and their sales teams more flexibility to present each
vehicle’s RealDeal value story to customers and close more
deals.”
Based on the philosophy that “documentation is the new
negotiation,” RealDeal is a market-based price validation and
merchandising system dealers use to educate buyers on the factors
behind a used vehicle’s asking price. It compares a vehicle’s
condition, mileage, equipment and other price factors with
similar/identical units available in the marketplace. Dealers who
use RealDeal find it builds transparency and trust with customers,
resulting in more sales and fewer discounts from asking prices.
“The mobile integration takes RealDeal’s pricing credibility
boost to a new level,” says dealer Marc Ray of Grogan’s Towne
Chrysler Jeep Dodge, Toledo. “Our salespeople can even use a
customer’s smartphone or iPad to look up and view RealDeal reports
anywhere at the dealership—on the lot, the showroom floor or the
service drive.”
About vAuto
vAuto provides innovative technology, tools and business
intelligence to help dealers improve their used vehicle department
sales and profits. vAuto’s Provision inventory management system
simplifies the acquisition, pricing and merchandising of used
vehicles for dealers based on real-time supply-and-demand data in
their markets. vAuto’s RealDeal leverages dealer market
intelligence to build transparency and profits in used vehicle
sales processes. Today, more than 4,000 dealerships across the
United States and Canada rely on vAuto’s used vehicle systems. Dale
Pollak, vAuto’s founder, has written two automotive retail industry
best-sellers, Velocity: From the Front Line to the Bottom Line and
Velocity 2.0: Paint, Pixels & Profitability. Headquartered in
the Chicago suburb of Oak Brook, IL, with a research and
development center in Austin, TX, vAuto is a wholly owned
subsidiary of AutoTrader.com. Additional information about vAuto is
available at www.vauto.com.