e.p.t Launches Ovulation Calculator Mobile App for iPhone
March 15 2012 - 11:23AM
Business Wire
You’re trying to get pregnant, you’re trying to track your
menstrual cycle, or you want to know when you’re most fertile.
Predicting when you ovulate to increase your chances of getting
pregnant can be stressful. You’re why Insight Pharmaceuticals
announced today the e.p.t® Ovulation Calculator, a partner in your
journey to parenthood. This free mobile app for the iPhone is
designed to help users who are trying to get pregnant know when
they are most fertile, or simply keep track of their menstrual
cycle. The app provides an easy-to-use interface that allows users
to take the stress out of organization and planning. In addition to
calculating ovulation, the app comes with 35 helpful fertility tips
and is equipped to provide email or calendar reminders on the day
before expected ovulation. You can even request to send an
additional email to your partner, such as your spouse.
“As the first FDA-approved home pregnancy test available to
consumers, e.p.t® has held an important role in the lives of many
women by providing accurate results for 35 years,” says Lauren
Schulz, e.p.t® Brand Manager at Insight Pharmaceuticals.
“Recognizing that today women are increasingly on-the-go and
online, we wanted to provide a way where women can easily track
their cycles and know the most optimal times to try to
conceive—right at their fingertips.”
No other brand is more accurate than an e.p.t® pregnancy test,
as e.p.t® tests are over 99 percent accurate in detecting typical
hormone pregnancy levels1 from the day of expected period, and uses
the same science as doctors’ tests. Available in analog (+/-) and
digital (pregnant/not pregnant) models, e.p.t® tests provide
easy-to-read results up to five days before a missed period, are
easy to use, and provide fast results in only two minutes. e.p.t®
products can be found at Walmart, Target, Walgreens, CVS, Rite Aid,
and most major food and drug stores.
“We are dedicated to supporting women through their journey to
parenthood—from the moment they decide to start trying to becoming
pregnant,” says Schulz.
Download the e.p.t® Ovulation Calculator app in the Apple iTunes
app store by searching under “Ovulation Calculator” or “e.p.t®
Ovulation Calculator.” The app is available as a free download for
the iPhone, iPad, and iPod Touch, and supports Apple iOS 5. For
more information, visit e.p.t’s website at
http://www.ErrorProofTest.com or contact Jackie Zima-Evans at (610)
228-2138, (215) 534-2973 (mobile), or write to
Jackie@GregoryFCA.com.
ABOUT e.p.t®
e.p.t® is a leader in the home pregnancy test category and has
been proven to be over 99 percent accurate from the day of expected
period in laboratory tests at detecting typical hCG hormone levels
(which vary by person). For more information, visit the e.p.t®
website at http://www.ErrorProofTest.com. You can also follow
e.p.t® on Facebook and Twitter.
ABOUT INSIGHT PHARMACEUTICALS
Insight Pharmaceuticals is a consumer products company whose
strategy is to generate growth by acquiring OTC and personal care
brands with solid consumer equity that can be further developed
through their merchandising and marketing expertise. With a strong
dedication to women’s health, the company strengthens its portfolio
of brands by employing a variety of strategies, all with an
in-depth understanding of the heritage of the brand and the needs
of the consumer. Additional information about Insight
Pharmaceuticals can be found at www.InsightPharma.com.
PRESS RESOURCES:
Website: www.errorprooftest.comApple Store to Download App:
http://bit.ly/zGa3mBHi-Res Images:
http://www.flickr.com/photos/errorprooftestFacebook:
http://www.Facebook.com/myeptTwitter:
http://www.Twitter.com/ept
1 Hormone levels vary from person to person.