Arena Unveils Cutting-Edge Racing Suit: the Powerskin Carbon-Pro
March 15 2012 - 11:15AM
Business Wire
Arena International, the world’s leading swimwear brand, is set
to unveil the newest addition to the brand’s range of
top-performing racing suits, and in the process raise the bar in
the ongoing battle for high-end performance swimwear supremacy. The
new POWERSKIN Carbon-Pro is the first racing suit to integrate a
carbon cage into its design to deliver intelligent muscle
compression, combined with unprecedented fit. The official
unveiling ceremony is being held this afternoon at Auburn
University, the site of the NCAA Division 1 Women's Swimming &
Diving Championship. The announcement comes on the heels of Arena’s
recent opening of its wholly-owned North American subsidiary in
Portland, Oregon and is part of the Italian-based swimwear
company’s plans to quickly grow its position in the U.S.
market.
Olympic and world champion breaststroker,
Rebecca Soni, in the new POWERSKIN Carbon-Pro (Photo: Business
Wire)
Developed in collaboration with Kinetech Labs, the POWERSKIN
Carbon-Pro is the product of meticulous research and development.
It was engineered in response to feedback from athletes and coaches
who were looking for a suit that had all the speed of Arena’s
POWERSKIN R-EVO+ and POWERSKIN X-Glide in a lightweight fabric with
superior compression to lend swimmers a competitive edge in their
performance.
“This isn’t just a swimsuit – it’s a remarkable piece of
technology. Revolutionary, really. I’ve been testing it in my
workouts and have been thrilled with its performance and fit,” said
U.S. Olympic Gold Medalist and London favorite, Rebecca Soni. “I am
really looking forward to competing in it.”
A swimmer in motion is a dynamic form with complex requirements
for support and compression. Compression in a competition suit is
associated with increased support, efficiency and power, but high
compression can have a restricting effect on movement. To deliver a
breakthrough solution to the compression challenge, Arena has
incorporated carbon fiber into the weave of the POWERSKIN
Carbon-Pro fabric.
Known for its unique structural and mechanical properties, the
carbon fiber locks down when and where a critical stretch level is
reached, while retaining the suit’s elasticity. This delivers a
ramp-up in compression on those specific overextended zones,
increasing support and control when and where they are needed
without detracting from the swimmer’s mobility.
“Arena’s commitment to optimizing function through innovative
design and technology is the cornerstone of our organization,” said
Cristiano Portas, Arena International CEO. “We are particularly
proud to be launching the POWERSKIN Carbon-Pro as we forge into
this new frontier of performance racing swimwear, helping elite
athletes realize their maximum potential and set new records in
2012.”
About Arena
Since 1973, Arena has created and marketed Waterwear products
for competitive swimmers and swimming fans worldwide, and is
universally recognized as one of the premium brands of high-quality
swimwear and equipment. Over the last 37 years, the company has
developed strong expertise in developing best-in-class products
with particular focus on the pool segment, while also gradually
expanding into leisure and beachwear.
Arena has commercial subsidiaries in Italy, France, Germany, and
the U.S., and also operates through a global network of
distributors and licensees. The Arena brand is present in 106
countries worldwide, of which 95 are directly managed by the Arena
Group (five through commercial subsidiaries and 90 through
distributors and licensees), while in the Far East (11 countries)
the brand is owned and managed by the Descente Group.
The company’s ties to the world of sport and swimming in
particular are reinforced through sponsoring activities at
different levels, including governing bodies, national federations,
athletes, and clubs. For more information, please visit:
www.arenausa.com and www.arenapowerskin.com
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