PlayJam Expands Global Games TV Network with Vestel
March 15 2012 - 11:15AM
Business Wire
PlayJam, the world’s leading TV games platform, will now be
distributed via millions of connected TVs and set top boxes
manufactured by Vestel.
Vestel, a major player in the consumer electronics industry,
will add the PlayJam Games Channel to its extensive product line up
of televisions and digital set-top boxes, of which the company has
a manufacturing capacity of 15 million and 10 million units
respectively each year.
The games channel will be accessible from the front page of the
user-interface and sit alongside VOD and music streaming
services.
PlayJam’s Games Platform provides developers with a rich set of
APIs to enhance, monetize and distribute content across all key
Smart TV platforms worldwide, driving increased revenue and
customer loyalty through core features such cross-network
tournaments, leader-boards, real-time mass participation events,
virtual currencies and recommendations
PlayJam recently launched its beta development program that will
bring titles from the likes of GameHouse, Slingo, Alawar, Playrix,
Relentless, First Star and Puzzler to Vestel Smart TV devices from
Q2, 2012. Earlier this month, the company demonstrated its
companion remote control application for iOS and Android smart
devices at Casual Connect in Hamburg, enabling developers to design
bespoke, branded remotes for their titles played on Smart TV.
PlayJam’s Marketing & Communications Director Anthony
Johnson commented, “Smart TV is widely regarded as the fastest
growing games platform today with 1.5 billion such devices expected
to be in circulation by the close of 2015. Our partnership with
Vestel will significantly grow PlayJam’s already considerable
footprint on these devices and secure a smooth route to market for
the game developer community.”
Hakan Kutlu, Head of Marketing at Vestel, says – “Vestel’s Smart
TV solution delivers a wealth of content directly to the consumer
via a rich and intuitive user-interface. We are delighted to be
working with PlayJam to further enhance this offering with a
dedicated games-offering the whole family can enjoy.”
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Notes:
ABOUT PLAYJAM:
The pioneer of games on TV, PlayJam originally emerged during
the dawn of digital television back in 1999 as one of the
first-ever interactive broadcast channels and went on to build a
global footprint of 50 million homes. The company was sold to Open
TV in 2001 and was re-acquired by its founder Jasper Smith at the
dawn of internet-enabled TV in 2009.
Since then, PlayJam has become a global leader in the
distribution of games across all major connected TV brands
including Samsung, LG, Panasonic and Sony. The PlayJam service is
underpinned by its Social Engagement Platform affording game
developers a powerful tool-set to enhance, monetize, promote and
distribute their content across PlayJam's global TV network.
The company recently announced $5 million investment from
GameStop, Adobe Ventures and Endeavour Ventures to fuel further
growth, capitalizing on the rapidly expanding connected TV
market.
We’re now well on our way to creating the biggest ever games
exchange – come and join us at http://www.playjam.com.
ABOUT VESTEL:
Vestel is a major player in the consumer electronics and
household appliances industry, with an established product range
spanning television sets, B2B displays, digital set-top boxes,
refrigerators, washing machines, cooking appliances, dishwashers,
air conditioners, and water heaters. 88% of Vestel’s products are
exported to over 135 countries under leading Japanese and European
brands.
Vestel’s Smart TV solution offers OEM brands a fully optimized
and customizable content portal with access to a wide range of
IP-delivered applications including, weather, news, games, VOD and
music services.