New 'Donut' Commercial Addresses How Aflac Helps With Holes Left by Major Medical
September 07 2007 - 9:00AM
PR Newswire (US)
COLUMBUS, Ga., Sept. 7 /PRNewswire/ -- The newest commercial from
Aflac starring the famous Aflac Duck uses a humorous visual
metaphor to show consumers how Aflac complements major medical
insurance. The new spot, called "Donut," demonstrates that Aflac
pays benefits toward expenses that may not be covered by major
medical, helping policyholders pay bills when they're hurt or sick.
Having Aflac in addition to major medical insurance helps give
consumers more complete health care coverage. In "Donut," one
police officer tells another that Aflac pays benefits toward
expenses not covered by major medical as he holds up a donut: "See
the hole, that's where Aflac comes in. Helps pay for groceries,
rent and all kinds of bills." "The donut/hole metaphor tells the
story very quickly and is in keeping with the campaign's humorous
tone," said Jeff Herbert, senior vice president and chief marketing
officer of Aflac. "By providing cash benefits that can be used
toward everyday living expenses like rent, groceries and gas, Aflac
helps consumers focus on recovery instead of on their finances when
they're sick or injured." "Donut" is the 30th installment in the
popular Aflac commercial series and was created by the Kaplan
Thaler Group. The ad is scheduled to debut nationwide on September
7 during the NASCAR Busch Series Race and will continue throughout
the fall season on primetime shows, college football broadcasts and
various cable networks. It will also appear on aflac.com on Friday,
September 7. About Aflac For more than 50 years, Aflac products
have given policyholders the opportunity to direct cash where it is
needed most when a life-interrupting medical event causes financial
challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number
one insurance company in terms of individual insurance policies in
force in Japan. Our insurance products provide protection to more
than 40 million people worldwide. Aflac has been included in
Fortune magazine's listing of America's Most Admired Companies for
seven consecutive years and in Fortune magazine's list of the 100
Best Companies to Work For in America for nine consecutive years.
Aflac has also been recognized three times by both Fortune
magazine's listing of the Top 50 Employers for Minorities and
Working Mother magazine's listing of the 100 Best Companies for
Working Mothers. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac, visit aflac.com. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Media
Contacts: Laura Kane Aflac Incorporated (706) 596.3493 Voice (706)
320.2288 Fax
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Laura Kane, Aflac Incorporated, +1-706-596-3493, Fax
+1-706-320-2288, Web site: http://www.aflac.com/
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