The Aflac Duck Comes to the Rescue
December 19 2006 - 9:41AM
PR Newswire (US)
COLUMBUS, Ga., Dec. 19 /PRNewswire/ -- Today, Aflac announced the
launch of the 28th installment in the popular commercial series
featuring the spirited Aflac duck. The new commercial titled "Hero
Duck" is part of the company's ongoing effort to demonstrate that
Aflac insurance helps customers worry less about their finances so
they can focus on the most important thing - getting better. In
"Hero Duck" a woman on crutches yells, "Help, help, I'm hurt and
can't work! I need help to pay my rent, car payment and electric
bill!" from the window of her high-rise apartment building. Down
below on the city street the Aflac duck is waddling along until he
hears her cries. The Duck immediately soars into the sky to help
the woman and in a flash the Aflac Duck pays her bills. "Help with
ordinary bills like rent, electricity and car payments are just
some of the reasons that people apply for Aflac insurance policies;
they know when they are sick or injured Aflac can help," said Jeff
Herbert, Chief Marketing Officer for Aflac. "This commercial
demonstrates how Aflac can assist policyholders in meeting their
obligations when they are facing additional financial strain from
common accidents." "Hero Duck", created by The Kaplan Thaler Group,
is scheduled to launch nationwide on January 1, 2007. The spot will
run on major networks and cable channels such as ABC, NBC, CBS and
FOX as well as a variety of cable networks and sports programming.
About Aflac For more than 50 years, Aflac products have given
policyholders the opportunity to direct cash where it is needed
most when a life-interrupting medical event causes financial
challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number
one insurance company in terms of individual insurance policies in
force in Japan. Aflac's insurance products provide protection to
more than 40 million people worldwide. Aflac has been included in
Fortune magazine's listing of America's Most Admired Companies for
six consecutive years. In January 2006, Aflac was included in
Fortune magazine's list of the 100 Best Companies to Work For in
America for the eighth consecutive year. Aflac was also included in
Fortune magazine's list of the Top 50 Employers for Minorities in
August 2005, and in September 2005, Aflac Japan was named the Life
Insurance Company of the Year at the Asia Insurance Industry
Awards, sponsored by the Asia Insurance Review. Aflac Incorporated
is a Fortune 500 company listed on the New York Stock Exchange
under the symbol AFL. To find out more about Aflac, visit
aflac.com. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Media
Contacts: Laura Kane Mechell Clark Aflac Incorporated Aflac
Incorporated (706) 596-3493 Voice (706) 243-8004 Voice (706)
320-2288 Fax (706) 320-2288 Fax Investors Contacts: Kenneth Janke,
Sr. Aflac Incorporated (800) 235-2667, Option 3 Voice (706)
324-6330 Fax
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac CONTACT: Media, Laura
Kane, +1-706-596-3493, or fax +1-706-320-2288, or , or Mechell
Clark, +1-706-243-8004, or fax +1-706-320-2288, or , or Investors,
Kenneth Janke, Sr., +1-800-235-2667, Option 3, or fax
+1-706-324-6330, or , all of Aflac Web site: http://www.aflac.com/
Copyright