Grocery Sector Activity in Australia for Winning Brands
February 25 2009 - 1:19PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
www.WinningBrands.ca reports that a second ton of Winning Colours
Stain Remover will leave the U.S. for Australia immediately to
commence initial grocery store sales there Q2 2009. Winning Brands'
Australian product Ambassador Kori Walsh reports positive early
interest in Winning Colours Stain Remover. Winning Colours is being
given a Vendor Number to commence direct-to-store supply to a well
known national grocer, initially in 3 Australian states. Results
will then be evaluated for the purpose of assessing a national
listing. The name of the grocer, which has affiliated stores in
other countries, will be released in concert with the placement of
the first products on the shelf.
Winning Colours Stain Remover is already available in Canada's
leading retailers and gaining ground rapidly across the USA on its
way to becoming North America's favourite stain removing
product.
Prior to commencement of international testing, Winning Brands
had first determined whether its highly concentrated Winning
Colours Stain Remover could sustain the cost of shipment from North
America and still be competitive in foreign markets. Winning Brands
CEO Eric Lehner summarizes the company's position this way:
"Winning Colours is known by its existing consumers to be both a
stain remover and multi-cleaner. It can be used straight from the
bottle for stubborn stains, or highly diluted with plain water as
needed. This means that as a stain remover it is well priced
(because you don't need much per use) and as a multi-cleaner it is
well priced (because you can easily get 10 bottles of diluted
mixture from the original). With that terrific value, a little bit
of freight per bottle can easily be absorbed into the current
pricing model. Container traffic is very sophisticated today -- and
particularly attractive for exporters filling empty containers that
have to leave North America again after delivering goods from Asia
and around the world. North America is the world's largest
importing marketplace."
Winning Brands Senior Vice President Lorne Kelly remarks that
the grocery sector is not entirely off limits in North America
either. "To be frank, we are being steady and careful to manage the
channels of distribution. We want our existing business partners to
do well financially. This means that we will strike the right
balance between store types and sectors. The end point has to be
that it is easy for a consumer in North America to find Winning
Colours Stain Remover in every town with a population of 2,500 and
up. Grocery and convenience stores will have a role to play in this
mix. Also, there are specialty grocers who would like an
eco-responsible product that is more than just another green
product. The green category is becoming blurred these days because
'green' products are increasingly similar in name and
appearance."
Lehner states that it is the inherent position of Winning Brands
to be eco-responsible, but that it is not sufficient for long term
success. "Today, eco is a fact of life. There will soon be few if
any products left that are not environmental. That's not a
distinguishing characteristic which is going to last very long --
it's already lacking distinction. We are ahead of this curve by
being 'post-environmental.' That means building brands on the basis
of distinctions that are enduring. If everyone is some shade of
green, that's not very interesting. We are eco on the inside and a
full spectrum of possibilities on the outside"
Winning Colours Stain Remover is manufactured by Winning Brands'
production subsidiary Niagara Mist Marketing Ltd. Production takes
place at the Grand Rapids, Michigan facility of Surefil LLC and at
Niagara Mist's Ontario facilities. The mission of Winning Brands is
to replace hazardous chemicals in widespread use with safer
alternatives. Other products manufactured by Winning Brands are
used in professional garment care (SMART Wet Cleaning Solutions),
domestic garment care (KIND Laundry Products), industry (CLEAN1
Professional All Purpose) and other sectors.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; (iii) successfully
market its products; and (iv) competitive factors and developments
beyond the Company's control. Winning Colors�, Winning Colours� is
a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and
CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM)
is a trademark of Solvent Free Solutions Inc.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 Victoria Square Building 11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca
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