Winning Brands Expanding in the Caribbean
May 21 2008 - 3:13PM
Marketwired
BARRIE, ON (FRANKFURT: WMU) (www.WinningBrands.ca) reports the
second commercial order for its Winning Colours� Stain Remover to
the Caribbean will be shipped June 2008. Warner's One Stop Shopping
Centre of St. Kitts & Nevis was Winning Brands' partner for
testing in the region in order to sell the eco-friendly stain
remover locally, with broader distribution discussions with
Warner's as part of the arrangement if testing were successful.
Experiences in that Caribbean test with Winning Brands' cleaning
products since the November 2007 announcement of the first shipment
there have been positive, leading to an expansion of Winning
Brands' product offerings in the Caribbean from Winning Colours�
Stain Remover to include the company's new KIND(TM) Laundry
Products and CLEAN1(TM) Outdoor Cleaner. The target consumers were
not only residents but also commercial tourism facilities because
standards of cleanliness are particularly important in the
hospitality industry.
The placement of Winning Brands products into the region is a
logical progression Southward in the hemisphere for Winning Brands.
Initially Winning Brands was a company that sold and made products
only in Canada. Since then, the firm has been gradually and
consistently expanding its capability to develop a large consumer
following in the Americas by adding U.S. distribution arrangements,
followed by U.S. manufacturing arrangements with larger production
capacity, then further South with the initial shipment to the
Caribbean, followed by arrangements for Northern Mexico. The
replenishment shipment to the Caribbean is particularly significant
because it follows realistic in-market experiences and the fact
that the economic and operational conditions in the Caribbean are
shared by several warm weather tourism markets internationally.
Winning Brands' Snr. VP Lorne Kelly remains focused on achieving
listings for Winning Colours� Stain Remover and the other Winning
Brands products by distributors/retailers at the 5,000 stores
threshold in North America and the Caribbean by the end of 2008.
The Caribbean's permanent population is approximately 20 Million,
excluding Cuba, Puerto Rico and tourists. Kelly remarks -- "In
addition to Winning Brands consumer products, the Caribbean is a
natural source of growth for our SMART(TM) Wet Cleaning Solutions
which are distributed for Winning Brands by Solvent Free Solutions
Inc (www.SolventFree.ca). We already supply cruise ships;
exploratory discussions for the first SMART(TM) Wet Cleaning
facility in the area have also commenced."
Winning Brands' mission is to replace hazardous chemicals in
widespread use with safer alternatives, with an initial focus on
cleaning products. The company manufactures Winning Colours� Stain
Remover for consumer and industrial markets in North America and
for export. Winning Colours� Stain Remover is making news for being
strong as a solvent, but gentle as soap. This makes it easy to deal
with complex stains with one convenient clean-up solution that is
gentle to skin and to delicate surfaces. Winning Brands' full
product range includes a variety of environmentally preferable
cleaning solutions, including the non-toxic SMART(TM) Wet Cleaning
Solutions alternative to Perchloroethylene used in Dry Cleaning,
KIND(TM) Laundry Products and CLEAN1(TM) Outdoor Cleaner. Main
production is at the Grand Rapids, Michigan facility of Surefil
LLC, with some sizes manufactured at Winning Brands' facility in
St. Catharines, Ontario.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors, Winning Colours, KIND and CLEAN1 is a Registered
Trademark of Niagara Mist Marketing Ltd. SMART(TM) Wet Cleaning
Solutions is a trademark of Solvent Free Solutions Inc.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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