Oriens Signs First Full Service Hotel Under Its Hotel PURE Brand
August 03 2009 - 9:25AM
Marketwired
Oriens Travel and Hotel Management Corp. (PINKSHEETS: OTHM)
(http://www.orienscorp.com), a Global Boutique Hotel Lodging Brand
Provider operating its Hotel PURE brand (www.HotelPURE.com), is
pleased to announce it has signed its first Full Service Hotel in
the United States to operate under its Hotel PURE brand commencing
August 3, 2009.
Following Oriens' successful completion of its technologies and
proven business strategies, leading to representing over 100 hotel
properties in Central America, Oriens entered the United States
hospitality industry earlier this year to recruit hotel lodging
properties into its Hotel PURE brand. As a result, Oriens has
signed its first Full Service Hotel in Erie, PA with 192 guest
rooms, convention center accommodating up to 1000 people,
restaurant and bars and will re-brand the hotel as Hotel PURE
Avalon Erie. A new Internet website is currently being developed
along with the initiation of comprehensive marketing strategies to
assist escalating the daily occupancy rate of the hotel.
In addition to the re-branding of the hotel to Hotel PURE,
Oriens has also signed a management contract to operate the hotel
physically to ensure the level of customer service standard is
improved along with streamlining daily operations of the hotel,
utilizing Oriens Hotel Management personnel.
With the consummating of this re-branding and management
Contract, Oriens will also integrate its FROL Online Booking /
Payment Processing engine into the new website to process all hotel
room reservations conducted through the website. Oriens expects
launching the new website early next week.
Ken Chua, President of Oriens, stated, "The addition of the
Avalon into our Hotel PURE brand has allowed us to firmly set our
foot into the hospitality industry in the US. This is a very
exciting time for us because we now have validated our business
model that we have been building over the past 3 years. Our ability
to recruit a 192-room hotel and convention center into our Hotel
PURE brand has allowed us to change our initial approach of only
recruiting hotels with 30-60 rooms. We now are able to include
larger hotels into our PURE portfolio following the inclusion of
the Avalon and look forward to expanding rapidly from here."
The above statements in regard to Oriens, which are not purely
historical, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995, including
Oriens' beliefs, expectations, hopes or intentions regarding the
future. All forward-looking statements are made as of the date
hereof and are based on information available to the parties as of
such date. It is important to note that the actual outcome and the
actual results could differ materially from those in such
forward-looking statements. Factors that could cause actual results
to differ materially include risks and uncertainties, such as
technological, legislative, corporate, financial and marketplace
changes.
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Contact: Oriens Travel & Hotel Management Corp. (509)
561-7542 Email Contact
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