Madison Ave. Media, Inc. (OTCBB: KHZM), has been selected by PCGCampbell to help promote the 43Fiestas Sweepstakes with a SMS text marketing campaign.

Contest entrants have the chance to win one of 43 trips for two to Ford Championship Weekend at Homestead Miami Speedway, a 40" Insignia® HDTV from Best Buy® or a 2011 Ford Fiesta. If A.J. Allmendinger, driver of the number 43 Best Buy Ford Fusion, wins the race, all 43 who won the trip also will win a 2011 Ford Fiesta.

People may enter the sweepstakes at www.43fiestas.com, or on their mobile devices at www.43fiestas.com/mobile. A complete listing of prize offerings and official rules are available on the website.

"Our mission is to use SMS text messaging to drive traffic to the 43Fiestas Sweepstakes," said Stephen Molinari, chairman of Madison Ave. Media. "This is our first project with PCGCampbell and we share their enthusiasm for marketing innovation and connecting with customers."

The 43Fiestas Sweepstakes celebrates the number 43, which was used by legendary NASCAR driver Richard Petty. Petty now operates Richard Petty Motorsports and is owner of the team for driver A.J. Allmendinger, who also sports number 43 on his Ford Fusion. The number 43 also is used by Ford Fiesta rally driver Ken Block.

On the website, Allmendinger and Block are featured in videos driving their race cars to prove to Petty that they deserve to use the number 43 on their cars. The videos are available on the homepage of http://www.43fiestas.com.

Partners in the promotion include NASCAR, Insignia®, Best Buy®, Richard Petty Racing and Ford.

About Madison Ave. Media Madison Ave. Media is an advanced digital media company that offers a differentiated and competitive array of marketing technologies and services to clients in multiple industries. Their technology and services bring advanced, highly productive marketing, communications and advertising solutions to clients. And their services address the complete digital media value chain, combining the best practices of traditional media support with the power of technology.

(This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. KHZM has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect KHZM's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause KHZM's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. KHZM undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.)

For more information about Madison Ave. Media, Inc. Frank Bradley frankb@madisonavemedia.com 423-827-2031. For media inquiries Ned Barnett ned@barnettmarcom.com 702-696-1200

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