LifeApps Is a Big Winner in the Trend Toward Greater Mobile Web Usage
July 29 2013 - 8:30AM
Marketwired
Goldman Small Cap Research, a stock market research firm focused on
the small cap and microcap sectors, notes that LifeApps Digital
Media, Inc. (OTCQB: LFAP) a digital media company focusing on
health, fitness, sports publications, and next-generation social
networks, is primed to leverage the growth in mobile web usage.
By 2015 many industry analysts project that the majority of web
traffic in the U.S. will be mobile-based, rather than
computer-based web traffic. This shift plays directly into the
sweet spot of LifeApps Digital Media, Inc. LifeApps is a digital
media company focusing on health, fitness, sports publications, and
next-generation social networks.
In fact, the trend toward greater mobile web usage is already
taking shape in a big way. Facebook recently announced that nearly
half of all of its advertising revenue was derived from mobile
usage and even Starbucks is getting into the act. By some accounts,
iOS and Android devices account for 45% of all web browsing versus
machines running Windows, which are dominated by computers.
Interestingly, the big Windows 8 flop by Microsoft may have even
helped accelerate this shift.
For its part, LifeApps' primary business is the production of
digital media geared for mobile devices, in the form of digital
magazines, apps and next generation social networks. Its health,
wellness, and sports enthusiasts target market is a no-brainer
given the active and mobile nature of the market's
demographics.
Two key examples of extremely popular LifeApps offerings include
the Golf Core Grip Workout and YouWorkout digital magazine. Both
products have enjoyed major success as top downloads in their
categories on both the iTunes and Google Play app stores.
Companies that have not already embraced the fact that many
websites will migrate to an app appearance and function in order to
cater to mobile web users will be left behind. As result, LifeApps
has a substantial opportunity to leverage its success as a mobile
digital media platform by assisting other firms in the fitness and
related industries in branding and marketing their wares via the
new high growth app media.
To view articles, reports, and disclaimers, please visit
www.goldmanresearch.com. This report is the opinion of Goldman
Small Cap Research and was written based upon publicly available
information. LifeApps Digital Media, Inc. has not endorsed or
compensated GSCR for this report.
About Goldman Small Cap Research: Led by
former Piper Jaffray analyst and mutual fund manager Rob Goldman,
Goldman Small Cap Research produces small cap and micro cap stock
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About LifeApps Digital Media, Inc.:
LifeApps Digital Media, Inc. (OTCQB: LFAP) is a digital media
company focusing on health, fitness, sports publications, and
next-generation social networks. The company is a leading,
authorized developer, publisher and licensee for Apple iOS --
iPhone, iPod Touch, and iPad -- and Android tablets on Google Play
and Kindle Fire and Androids via Amazon Mobile Marketplace. Health,
fitness and sports enthusiasts can benefit from the expertise of
top-tier sports physicians, performance fitness trainers and
professional athletes through LifeApps® multi-sport and fitness
publications and mobile apps. These subject matter experts create
the skills, drills and workouts that are featured in the family of
LifeApps® Digital Media products and publications.
For more information, please visit
http://www.lifeappsmedia.com.
Goldman Small Cap Research Rob Goldman Analyst 410-609-7100
rob@goldmanresearch.com
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