Be Active Holdings Announces 2014 Results
March 31 2015 - 9:15AM
Access Wire
Retail Availability of Jala at 1,000
Stores
NEW YORK, NY / ACCESSWIRE / March 31, 2015 / Be
Active Holdings, Inc. (PINKSHEETS:JALA), a manufacturer and
marketer of Greek frozen yogurt under the Jala brand, is pleased to
announce its 2014 operating and financial results. Jala is
currently available in approximately 1,000 retail stores,
concentrated in the New York tri-state area. Many of these
available locations started carrying Jala in late-2014 and
early-2015. Gross revenue for 2014 was $74,856. The Company's cash
balance at year-end December 31, 2014 was $504,358.
Highlights:
- Re-launch of Jala included new formats, new packaging and new
branding
- Fairway availability
- Westside Markets availability
- A&P availability
- Pathmark availability
- Waldbaums availability
- Stop&Shop availability
Due to a lack of capital, Jala distribution has been focused to
only the New York tri-state area. During 2014, the Company paid
$173,000 in slotting fees, which then netted against gross sales,
giving it negative net sales.
In 2015, the Company plans on introducing new flavors to the
line of Greek frozen yogurt sandwiches. Jala expansion into new
markets may be constrained by cash available to pay for slotting
fees.
Be Active Holdings President, Sam Pugliese, stated, "We are
thrilled with the supermarket and consumer reception Jala has
received so far, especially given the limited capital resources we
have had. Jala Greek frozen yogurt sandwiches are selling through
better than expected. Jala is greatly positioned for accelerated
growth in 2015 and beyond, as we will look to expand Jala
nationally over the next twelve months."
Be Active Holdings Director and Secretary, Joseph Rienzi, added,
"Our continuous focus on brand awareness and market penetration has
led us on a path of continual growth. We are pleased with the
consumer's feedback of our portfolio. We will continue to strive on
expanding our market share as the opportunities arise and increase
our exposure to the customers."
The Jala brand is a low fat, low calorie, all natural probiotic
enriched Greek frozen yogurt designed to appeal to both the health
conscious and weight conscious consumers. Be Active Holdings'
Founder and President Sam Pugliese was the previous Founder and
President of Skinny Cow ice cream brand, which was sold to Nestle
for $76 million.
For more information, please check out http://jalabars.com and
follow Jala on Twitter and Instagram @jalabars.
About Be Active Holdings, Inc.
Be Active Holdings, Inc. is a manufacturer and marketer of Greek
frozen yogurt under the Jala brand. The Company manufactures and
sells low fat, low calorie, all natural probiotic enriched Greek
frozen yogurt under the trade name Jala. Its Greek frozen yogurt is
packaged as low fat bars and pints, which are designed to appeal
both the health conscious and weight conscious consumer. The
Company produces high quality, low fat, low calorie, all natural
novelty frozen yogurt and ice cream products. Its proprietary Greek
frozen yogurt is all fat-free and is a result of its proprietary
recipe and the quality of the ingredients in the mix. For more
information, check out: http://jalabars.com.
Forward-Looking Statements
Forward-Looking Statements. This press release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (the "Exchange Act")
(which Sections were adopted as part of the Private Securities
Litigation Reform Act of 1995). Statements preceded by, followed by
or that otherwise include the words "believe," "anticipate,"
"estimate," "expect," "intend," "plan," "project," "prospects,"
"outlook," and similar words or expressions, or future or
conditional verbs such as "will," "should," "would," "may," and
"could" are generally forward-looking in nature and not historical
facts. These forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the
Company's actual results, performance or achievements to be
materially different from any anticipated results, performance or
achievements. The Company disclaims any intention to, and
undertakes no obligation to, revise any forward-looking statements,
whether as a result of new information, a future event, or
otherwise. For additional risks and uncertainties that could impact
the Company's forward-looking statements, please see the Company's
Annual Report on Form 10-K for the year ended December 31, 2013,
including but not limited to the discussion under "Risk Factors"
therein, which the Company has filed with the SEC and which may be
viewed at http://www.sec.gov.
Contact Information
Sam Pugliese, President
sam@beactivebrands.com
212-736-2310
Hayden IR
hart@haydenir.com
917-658-7878
SOURCE: Be Active Holdings, Inc.
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