/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES./
KINGSTON, ON, April 5, 2019 /CNW/ - Fire & Flower Holdings
Corp. ("Fire & Flower" or the "Company") (TSXV: FAF), today
announced the opening of Brock Street Cannabis Co., the second Fire
& Flower branded store in Ontario on April 5,
2019 at 10:00 am local time.
Brock Street Cannabis Co. is located at 75 Brock Street,
Kingston, Ontario.
The Kingston store will be the
eleventh Fire & Flower branded store opened in Canada since the legalization of adult-use
cannabis in Canada. It joins
stores already opened and operating in Alberta, Saskatchewan and Ottawa, Ontario.
"The opening of the second Fire & Flower branded store in
Ontario is another step towards
bringing Fire & Flower's best-in-class retail experience to
customers across Canada and is an
important step in executing on our aggressive growth plan as one of
Canada's leading adult-use
cannabis retailers," shared Mike
Vioncek, Chief Operating Officer of Fire & Flower. "We
welcome both those who have consumed cannabis for many years and
new consumers who are curious to learn more about this diverse
product."
Fire & Flower shops supply consumers with Health
Canada-regulated cannabis products and are staffed by
highly-trained Cannistas who help guests understand the available
products to ensure a safe and enjoyable cannabis experience. The
Company's operating procedures and security protocols are designed
to prevent access by minors and focus on being responsible members
of the communities in which the Company operates.
The Kingston store agreement
was previously announced by Fire & Flower on February 19, 2019 with Ontario license holder, Brandon Long.
"The Fire & Flower team are truly experts in the emerging
area of retail cannabis," shared Brandon
Long. "Their professionalism and strong understanding of
retail operations has been instrumental in the opening of the
Kingston store."
About Fire & Flower
Fire & Flower is a leading
purpose-built, independent adult-use cannabis retailer poised
to capture significant Canadian market share. The Company guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the HiFyre digital
platform connects consumers with cannabis products. The Company's
leadership team combines extensive experience in the cannabis
industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc., a licenced cannabis retailer in
the provinces of Alberta and
Saskatchewan and is a consultant
and licensor to Fire & Flower-branded retail locations in
province of Ontario.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain
forward-looking information within the meaning of applicable
Canadian securities laws ( "forward-looking statements"). All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "project" and similar words, including negatives thereof,
suggesting future outcomes or that certain events or conditions
"may" or "will" occur. These statements are only
predictions.
Forward-looking statements are based on the opinions and
estimates of management of the Company at the date the statements
are made based on information then available to the Company.
Various factors and assumptions are applied in drawing conclusions
or making the forecasts or projections set out in forward-looking
statements. Forward-looking statements are subject to and
involve a number of known and unknown risks and uncertainties, many
of which are beyond the control of the Company, which may cause the
Company's actual performance and results to differ materially from
any projections of future performance or results expressed or
implied by such forward-looking statements. No assurance can be
given that the expectations reflected in forward-looking statements
will prove to be correct.
The Company assumes no obligation to publicly update or
revise forward-looking statements to reflect new information,
future events or otherwise, except as expressly required by
applicable law.
SOURCE Fire & Flower Holdings Corp.