DSS Movit Media Corp

Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE: DSS) is pleased to announce that effective June 27, 2011 Mr. Jeffrey Sackman has been appointed to the Company's Board of Directors. Mr. Sackman, was formerly the President of Lionsgate Films for 6 years and also founded and served as the CEO of THINKFilm until 2008. Mr. Sackman also sits on the board of Rainmaker Entertainment and has recently co- founded and launched a new company called Hollywood Suite Inc., where he also serves as a member of the board.

Mr. Sackman stated, "I am very pleased to join the Board at DSS at this early stage. The Company's initial product GSP RUSHFIT is very impressive, and has done incredibly well in such a short period of time. I have been in the business for over 20 years, and management at DSS has developed a unique strategy for the direct to home entertainment marketplace. I am excited to be working with this management and board as we work to establish something special over the coming years."

The Company granted Mr. Sackman, subject to regulatory and shareholder approval as applicable, effective July 1, 2011, a total of 250,000 incentive stock options. The stock options are exercisable to acquire one common share of Digital Shelf Space at $0.12 per share and can be exercised until June 30, 2016.

"We are very honored and pleased to have Jeff join our team. He has knowledge and experience in every facet of the entertainment production and distribution business," said Mr. Jeffrey Sharpe, CEO and President of DSS. "To have the ability to access Jeff's experience on a regular basis is a real luxury, especially when you consider what he has accomplished over the past 20 years in our industry."

About Jeffrey Sackman

As Founder, President and Chief Executive Officer of THINKFilm, Jeff was involved with every aspect of the company's growth and development, culminating in a sale of the company in October 2006, five years from inception. Prior to founding THINKFilm, Jeff was the President of Lionsgate Films for six years. Jeff successfully led Lionsgate into the crucial and highly competitive U.S. market, a first for a Canadian based entity, structured and negotiated rarely available output arrangements with Universal Studios, Home Box Office and Bravo, created and grew three profitable video companies, and executive produced nearly fifty films, including Buffalo 66 and American Psycho. Prior to that, he was a Principal at Cinepix Film Properties which was sold into what is now Lionsgate, as well as Vice President at Cineplex Odeon from 1987-1991. Jeff has recently co-founded and also sits on the board of Hollywood Suite Inc., as well as serves on the board of Rainmaker Entertainment.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our recently launched project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward- looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about Digital Shelf Space's home entertainment content and online delivery technology.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, our delivery platform and the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contacts: Digital Shelf Space Corp. Jeff Sharpe President & CEO 604.736-7977 604.736-7944 (FAX) jeff[at]digitalshelfspace.com www.digitalshelfspace.com Investor Cubed Inc. Investor Relations (647) 258-3311 or Toll Free: (888) 258-3323 (416) 363-7977 (FAX) info[at]investor3.ca