Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS) is pleased
to announce that the Company has granted, subject to regulatory and shareholder
approval as applicable, effective June 1, 2011, a total of 710,000 incentive
stock options to management, employees and consultants for the Company. The
stock options are exercisable to acquire one common share of Digital Shelf Space
at $0.22 per share and can be exercised until May 31, 2016.


About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and
online delivery technology provider to digital retailers, content owners and
aggregators. Digital Shelf Space's proprietary technology platform has been
custom built to deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital download and
streaming video delivery. For more information please visit
www.digitalshelfspace.com and to view our recently launched project with Georges
St-Pierre, please visit www.gsprushfit.com.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about Digital Shelf Space's home entertainment content and online delivery
technology.


In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions regarding, among
other things our delivery platform and the use of celebrity fitness products
While Digital Shelf Space considers these assumptions to be reasonable, these
assumptions are inherently subject to significant uncertainties and
contingencies.


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space; actual results from
the use of celebrity fitness products may differ substantially from anticipated
results; the substantial investment of capital required to produce and market
video and entertainment productions, limitations imposed by our financing
abilities, unpredictability of the commercial success of our programming,
difficulties in integrating technological changes and other trends affecting the
entertainment industry.


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.


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