PITTSFORD, N.Y., Oct. 4, 2021 /PRNewswire/ -- Today,
Karma Water announced the launch of
Karma CBD Water. This is the first CBD beverage to launch under the
Karma wellness and probiotic waters beverage portfolio and has been
developed in partnership with Canopy Growth Corporation, a
world-leading diversified cannabis and hemp company. Karma CBD
Water is crafted with Canopy Growth's Broad Spectrum CBD distillate
made from US Hemp Biomass and powered by Karma's patented Push Cap
technology, which protects the active cannabinoid constituents
until seconds before consumption to ensure optimal potency. The
addition of Karma CBD Water combines the wellness benefits of CBD
with Karma's leading Push Cap technology to create a
first-of-its-kind product for consumers.
Karma Beverages Launches CBD Water - Next
Evolution of Premium Infused Waters Portfolio
"Karma Water is a leader in
wellness beverages and we see CBD as the next evolution of our
premium infused waters portfolio," said CJ Rapp, Karma CEO. "We are
thrilled to partner with Canopy Growth to deliver optimum wellness
using best-in-class CBD paired with our industry-leading Push Cap
technology to bring consumers an innovative new product offering in
the CBD-infused beverage space."
"Beverages are continuing to fuel the growth in the CBD category
as consumers seek out familiar, fast-acting product formats that
fit seamlessly into their busy lives," said David Klein, CEO of Canopy Growth. "Through our
strategic partnership with Constellation Brands and Karma, we are
thrilled to provide our best-in-class CBD distillate and help add a
groundbreaking new CBD wellness beverage to Karma's
industry-leading product lineup."
Known for its patented Push Cap technology, which is designed to
protect active ingredients and ensure maximum potency and optimal
nutrition, Karma CBD Water is infused with 25mg of antioxidant-rich
CBD distillate, plus 4 nourishing adaptogens and 7 essential
vitamins to deliver a full entourage effect to support holistic
health. Canopy Growth utilizes industry leading technology to
distill the purest available CBD from hemp, ensuring a consistent
consumer experience with the push of the cap.
Both Karma and Canopy Growth are strategic partners of
Constellation Brands (CBI), and the market entrance of Karma CBD
Water highlights the power of collaboration between emerging
businesses with distinct consumer value propositions within the
ecosystem in which the three brands operate. Karma's CBD
Water lineup will be distributed through Constellation's beer
distribution network, which has helped the company become one of
the fastest growing and the third largest beer company by volume in
the U.S. The collaboration between Karma and Canopy Growth to
offer consumers a truly differentiated, high quality CBD Water
beverage, combined with the support of an established and highly
successful distribution network will benefit retailers and
consumers across the U.S. market in this emerging growth
segment.
The company's mantra is centered around offering a beverage that
delivers on the promise of wellness. Karma's President
Jeff Platt explains. "Every bottle
of Karma contains unprecedented levels of active ingredients, which
are then made more effective by the patented Push Cap
technology. In contrast, all too often the active ingredients
in premixed drinks deteriorate and underdeliver on their promise.
"
Karma CBD Water will be available in five natural flavors:
Cranberry Lime, Blueberry Yuzu, Blood Orange Papaya, Lavender
Orange and Watermelon Dragonfruit.
Karma Water is naturally
sweetened, vegan, non-GMO and free of preservatives, gluten and
lactose, and are available in retail stores nationwide and online
at www.drinkkarma.com.
About Karma Water:
Karma Culture LLC, based in Pittsford,
N.Y., is a manufacturer of Karma® Water, a
naturally enhanced, flavored water that uses patented Karma Push
Cap Technology to store key active ingredients at optimal potency
until seconds before consumption. Founded in 2011, the company's
Karma® Water provides unprecedented levels of vitamins,
probiotics and antioxidants and is #1 for immune support. The brand
includes three distinct product lines-Karma Wellness Water, Karma
Probiotic Water and Karma CBD Water- each meticulously formulated
to deliver distinct wellness benefits. Karma® Water is
distributed nationally in Walmart, Target, Wegmans & Amazon.
For more information on Karma Water,
visit www.drinkkarma.com.
About Canopy Growth Corporation
Canopy Growth
(TSX:WEED,NASDAQ:CGC ) is a world-leading diversified cannabis and
cannabinoid-based consumer product company, driven by a passion to
improve lives, end prohibition, and strengthen communities by
unleashing the full potential of cannabis. Leveraging consumer
insights and innovation, we offer product varieties in high quality
dried flower, oil, softgel capsule, infused beverage, edible, and
topical formats, as well as vaporizer devices by Canopy Growth and
industry-leader Storz & Bickel. Our global medical brand,
Spectrum Therapeutics, sells a range of full-spectrum products
using its colour-coded classification system and is a market leader
in both Canada and Germany. Through our award-winning Tweed and
Tokyo Smoke banners, we reach our adult-use consumers and have
built a loyal following by focusing on top quality products and
meaningful customer relationships. Canopy Growth has entered into
the health and wellness consumer space in key markets including
Canada, the United States, and Europe through BioSteel sports nutrition, and
This Works skin and sleep solutions; and has introduced additional
hemp-derived CBD products to the United
States through our First & Free and Martha Stewart CBD
brands. Canopy Growth has an established partnership with Fortune
500 alcohol leader Constellation Brands. For more information visit
www.canopygrowth.com.
Contact:
Chloe Lauter
(206) 419-1518
chloe.lauter@civic-us.com
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SOURCE Karma Culture, LLC